Website case study - Ecommerce website
From zero to thousands.
An online visibility transformation story.
How Website Adelaide helped retailer Furniture Design Australia turn an online shop with almost no visitors into a growing website that more customers could find.
Initial website challenges
Furniture Design Australia established their online presence in 2005 with a basic website. Fast forward to 2015, their website had evolved into a six-page brochure-style site. Despite this progression, it lacked the essential features and structure to capitalise on its early adoption in the industry.
In 2020, the website was redesigned into an e-commerce platform. However, it faced several critical issues, including:
- No traffic: The site was virtually invisible online.
- Technical setup flaws: Poor configurations hindered visibility and performance.
- Lack of valuable content: There was insufficient information about their products, company, and offerings.
Over the years, the retailer missed significant opportunities to build online visibility and leverage their first-mover advantage within the sector.
The website redesign:
A complete overhaul
In early 2023, Website Adelaide was asked to rebuild their underperforming e-commerce website and make it easier for potential customers to find and explore their products. The project involved:
- Complete website redesign: A new layout designed to enhance user experience and functionality.
- WooCommerce integration: Setting up a robust e-commerce system.
- Technical optimisation: Ensuring the site was properly configured for search engine performance.
- SEO-focused content strategy: Creating in-depth content for the homepage, product pages, category and product pages, about the company page, focused on to rank for carefully selected keywords for long-term organic growth.
Results: A 15-month transformation
Since the website's relaunch in September 2023, the results have been remarkable:
Traffic growth
The site attracted over 4,000 visitors and generated 350,000 impressions.
Keyword rankings
- Their primary keyword now ranks 2.3 (170 monthly searches).
- Their secondary keyword ranks 5.6 (720 monthly searches).
Search query performance
Google Search Console identified over 1,000 search queries where the website now ranks.
Here it shows the average position for the period, explaining why it's 7.7 for the months. In January 2025, the position was 2.3.
Prepared for further growth
In just 15 months, Furniture Design Australia went from having virtually no online presence to attracting thousands of visitors and being found through a growing number of Google searches. As the business continues to update its product range, add new products and stay active on social media, the website continues to reach more potential customers in a competitive industry.