SEO Consultant Adelaide

Kick-start your online presence with on-page SEO services to help people find your website online

SEO consultant in Adelaide helping small businesses in Adelaide to be found on Google.

Website Adelaide is a trusted web design and SEO company for small businesses in Adelaide. We have over 500 websites under our belt since 2012, and we understand the importance of helping small businesses appear in search engines. We would love to be your partner for your website SEO and help your business get found online.

seo consultant adelaide

SEO consultant Adelaide

Your small business web design partner and SEO consultant in Adelaide

A good website design should be built with search engine optimisation, SEO in mind from the start. For many reasons, that are not the case for many website owners; it may be that your existing website is old, and it may be the website is too hand-coded, it lacks written content, your content may not be relevant for searches, or you have not been concerned until now, when your competitors are showing up before you in the search ranking result.

Suppose you want to improve your website’s visibility, attract more local visitors, and drive valuable traffic to your doorstep or online shop. In that case, it’s time to consider an SEO consultant in Adelaide.

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SEO Consultant Adelaide

Website Adelaide is here to help you rank better.

As the business owner, I’m directly involved in SEO training and SEO coaching for those that want more traffic to their website.  As an experienced SEO consultant in Adelaide, I understand the importance of having a website that stands out in search results. With online SEO coaching, you’ll learn how to leverage the power of on-page SEO to rank higher in search results, attract more traffic to your website, and grow your business.

SEO consultant Adelaide services

SEO Services

If you want to get off the ground with SEO and are ready to commit to long-term improvements in your search rankings, we offer a range of SEO services for small businesses.

SEO service 1.

SEO audit

The natural starting point. Conducting a comprehensive SEO audit helps identify areas for improvement on your current website. This service involves analysing factors like site structure, metadata, content quality, backlinks, and technical aspects to provide actionable recommendations for optimisation.

SEO service 2.

Kick-start SEO service

Once an initial website audit is complete, the kick-start service starts with keyword research, technical improvements, on-page optimisation, and setting up the foundational elements of SEO. It aims to improve the website’s visibility and organic search performance quickly.

SEO service 3.

Retained SEO services

Perfect for small business that wants continuous support and optimisation of their website. This can include monitoring keyword rankings, content optimisation, content writing, new pages, technical SEO improvements, and regular reporting to ensure long-term success.

SEO service 4.

Content strategy and creation

For clients who want to develop an effective content strategy aligned with your SEO goals. Offering services such as keyword research, content planning, writing, or editing optimised content, and content promotion strategies.

SEO service 5.

SEO coaching

Perfect services for small businesses who want SEO coaching or consulting sessions and prefer to handle the implementation themselves but require guidance and expertise. These sessions can cover topics such as keyword research, content strategy, on-page optimisation, and best practices.

SEO service 6.

SEO ground up website design

For small businesses that want to re-design their current website or build a new one. This is what we do every day. Website design services with SEO in mind from the start that incorporate SEO best practices from the ground up. This ensures clients’ websites have a solid technical foundation for optimal search engine visibility.

Get a free website audit

Completely free, I will go through your website to find ways to improving your SEO and conversion rate.

Website audit

SEO consultant Adelaide

How can an SEO consultant Adelaide expert help you?

First thing first, what is SEO?

SEO means search engine optimisation and is the process of improving the ranking of a website in search engine results pages (SERPs). Or in non-specialists’ terms, SEO is a range of strategies that help find your website in online searches. Getting found in online searches is a great way to grow your business without spending thousands on online advertising.

But how does do it work, and what does it mean?

How to be found on Google?

So, let’s park SEO for a second and dive into the specifics of how Google works without being too technical. Google sends out “spiders” to crawl the internet and systematically gather information about websites and their content. It will then index that information to determine the order it will display all the website pages out there when someone searches for a keyword or question in a Google search.

You may have heard about the Google algorithm, which gives each website page on the internet a score that decides the ranking for a particular keyword search or a keyword phrase. The Google algorithm is a complex system that Google uses to rank websites in its search results. The algorithm takes into account a variety of factors. The Google algorithm is essential for all business owners because it determines how likely their website is to be seen by potential customers. If a small business owner wants their website to rank high in search results, they need to optimise their website for the Google algorithm.

It is said that there are more than 200 ranking factors to consider, ranging from a fraction to several per cent of importance. So, the obvious question is, where should you start?

The competition on Google is enormous

You might ask yourself, “How can you even compete on the Internet today when there are many trillion web pages, and the number is constantly growing”?

Only on Google, there are over 100 Billion searches per month!

The answer is simple; You don’t need to compete with them all! You “only” need to compete with your competitor in the area where you offer your services.

Google ranking factors

With so many ranking factors that Google considers when ranking websites, where does a small business start? On a very top level, SEO can be approached in two ways: local and national. Local SEO is focused on improving a business’s ranking in local search results, while overall, or national SEO is focused on improving a business’s ranking in all search results.

Both local and national SEO are essential for businesses of all sizes. Local SEO can help companies to attract more local customers, while overall SEO can help businesses reach a wider audience.

Top Google ranking factors

If we start with the overall Google ranking factors Google considers when ranking websites, here are the most important ones:

High-quality content

Google wants to rank websites that offer high-quality content relevant to the user’s search query. This means that your website’s content should be well-written, informative, and engaging.

Page Experience

Google’s page experience update considers several factors that affect the user’s experience on a website, such as loading speed, mobile-friendliness, and security.

Google’s page experience update considers several factors that affect the user’s experience on a website, such as loading speed, mobile-friendliness, and security.

Internal links

Internal links are links from one page on your website to another. These links help Google understand the structure of your website and the relationships between different pages.

Mobile-first

More and more people are using their mobile devices to search the web. This means ensuring your website is optimised for mobile devices is essential.

Page speed

Google rewards websites that load quickly. This is because users are likelier to bounce from a website that takes too long to load.

On-page optimisation

On-page optimisation refers to the process of optimising the website’s content, structure, and code for search engines. This includes things like using relevant keywords, creating good titles and meta descriptions, and building internal links.

External links

External links are links from other websites to your website. These links can help to improve your website’s ranking in SERPs.

Local Google ranking factors

Google determines local ranking by considering three factors: relevance, distance, and prominence.

  • Relevance: Google looks at how well a business’s website and other online information match the user’s search query. This includes things like the business’s name, address, phone number, and keywords used on the website.
  • Distance: Google also considers how far away the business is from the user’s location. This is determined by the user’s IP address or GPS coordinates.
  • Prominence: Google also considers how well-known or popular a business is. This is determined by factors such as the number of reviews and citations the business has and the amount of traffic its website receives.

The three factors are all critical for local SEO. If you want your business to rank well in local search results, you must ensure that your website is relevant, up-to-date, and easy to use.

Summary of local and national SEO factors

Both local and overall national SEO is important for businesses of all sizes. Local SEO can help companies to attract more local customers, while overall SEO can help businesses reach a wider audience.

Here is a table that summarises the key differences between local and overall SEO:

 

Factor Local SEO Overall SEO
Focus Local search results All search results
Factors Relevance, distance, prominence Relevance, content, backlinks etc
Tips Claim and optimise Google My Business listing, get reviews, get citations, build backlinks Create high-quality content, optimise website for search engines, get backlinks, etc.

SEO consultant Adelaide’s approach to small business SEO

On-page SEO vs. off-page SEO, where do I start?

Off-page SEO and on-page SEO are two different approaches to improving a website’s ranking in search engine results pages (SERPs).

On-page SEO factors

On-page SEO refers to optimising a website’s content, code, and structure to improve its ranking in SERPs. This includes factors such as:

  • Content: The quality and relevance of the content on a website is one of the most critical factors for SEO.
  • Keywords: Using relevant keywords throughout a website’s content can help it rank for those keywords in SERPs.
  • Title tags: The title tag is the text that appears in the search results for a website. Ensuring that the title tag is informative and relevant to the website’s content is important.
  • Meta descriptions: The meta description is the brief text that appears below the title tag in the search results. It is vital to ensure the meta description is informative and accurate.
  • URL structure: The URL structure of a website should be easy to understand and remember.
  • Internal linking: Internal linking is the practice of linking from one page on a website to another. This can help to improve the ranking of both pages in SERPs.
  • Mobile optimisation: More and more people are using their mobile devices to search the web. Ensuring that a website is optimised for mobile devices to rank well in SERPs is crucial.

Off-page SEO factors

Off-page SEO refers to activities performed outside of a website to improve its ranking in SERPs. This includes factors such as:

  • Backlinks: Backlinks are links from other websites to a website. They are a signal to Google that a website is authoritative and trustworthy.
  • Social media mentions: Social media mentions are when a website is mentioned on social media. They can signal to Google that a website is popular and relevant.
  • Press releases: Press releases can help raise a website’s awareness and improve its ranking in SERPs.
  • Guest blogging: Guest blogging is when a website owner writes a blog post for another website. This can improve the website’s authority and reach a new audience.
  • Forum participation: Participating in forums can help to improve a website’s authority and reach a new audience.
  • Social media engagement: Engaging with followers on social media can help to improve a website’s authority and reach a new audience.

Takeaways from on-page SEO and off-page SEO

Both on-page SEO and off-page SEO are important for improving a website’s ranking in SERPs. However, on-page SEO is generally considered more important than off-page SEO. This is because Google’s algorithm gives more weight to factors under the website owner’s control, such as the quality of the content and the use of relevant keywords.

If you are looking to improve your website’s ranking in SERPs, it is important to focus on both on-page SEO and off-page SEO. However, it is suggested for a small business to focus on on-page SEO first to impact your website’s ranking.

 

Source: Google Bard.

SEO Coaching Service

Learn SEO to become a successful online entrepreneur! Convenient SEO consultant online.

Hi there! I’m Jarka, the owner of Website Adelaide and a web designer. I am passionate about how to be found on Google and offer SEO services to help clients achieve their online business goals. Whether you’re starting a new e-commerce venture or looking to improve your online visibility for your services, I’ve got you covered.

I offer online tutorials where I’ll share my screen with you via Skype, Teams, or Zoom and guide you through every step of the process. Plus, all of the lessons are recorded, so you can revisit them anytime you need a refresher.

SEO consultant Adelaide

Maximise your website’s sales potential with strategic SEO steps

Attract more visitors to your website with the power of Google. Being found on Google can lead to free and organic traffic, increasing your website’s visibility and potential for sales.

Some of the things we will look at and discuss during our SEO sessions are:

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What is your keyword on the website?

A keyword is a word or phrase that describes the content of a website or web page and is used by search engines to categorise and index the page. Keywords are an essential aspect of search engine optimisation (SEO) and help search engines understand what a website page is about, which will influence its ranking in search results.

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What keywords are being recognised by search engines for your website?

Keywords on a website refer to the specific words or phrases that describe the content of the site and are used by search engines to categorize and index it. To determine the keywords on a website, you can look at the site’s content, meta tags, and search engine optimization (SEO) strategies to see what terms the site is targeting and optimized for. You can also use tools such as Google Analytics or keyword research tools to see what keywords drive traffic to the site.

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We will evaluate your content to ensure that your website's pages meet or surpass your competitors.

I will explain why this is important and we will look at the number of times the keyword is used on your different website pages.

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We use various tools to assess the quality of your website's keywords.

We will use tools to evaluate the effectiveness of your website’s keywords (how many searches are there per month for that particular keyword phrase) and see if they are suitable for attracting more traffic and improving your search engine ranking. – Simple Keyword research.

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We will discuss the significance of page titles and review the titles currently present on your website.

A page title is a text description that appears in the search engine results and the top bar of a web browser when someone visits a specific page on a website. It provides a brief overview of what the content on that page is about, and it plays an essential role in search engine optimisation (SEO) because it helps search engines understand what the page is about and determine its relevance to specific keywords or phrases.

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Evaluating H1 and H2 headings for optimal SEO impact

We will go through what H1 and H2 mean and their importance. We will check that there is an H1 title and some H2 titles minimum on every page of your website. Do they exist and are they good and coded the right way?

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We will go through the importance of having good URL names and evaluate those you have.

A clear and concise URL structure is crucial for improving your website’s search engine optimisation, as it helps search engines understand the hierarchy and relevance of your website’s content.

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Optimising your website with meta titles and descriptions

We will go through what meta titles and meta descriptions mean, and the importance of it, and check how your website is set up and recommendations for change.

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Optimising Images for Improved SEO: An Overview of Image Naming and Size

Images’ names and sizes affect your SEO. I will explain why this is important, how you can change them, and how you optimise the images.

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Optimising image attributes for improved SEO

We will check if you have Image title tags, image descriptions and alternative tags. If not, we will go through how to add this information and how to optimise it.

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Checking indexed pages and better website visibility through Google XML Sitemap

We will check what pages of your website Google have indexed and make sure you have a Google XML sitemap for a better possibility of getting most of your pages indexed.

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Optimizing Meta Titles and Descriptions with an SEO plugin

We will check if you have an SEO plugin and I will show how to work with it: Meta titles & Meta descriptions.
I will show you where these are used, how you can optimise this information and why it is so important.

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Word count and its relevance to SEO

We will examine the word count on your website’s pages and discuss its relevance. We will use competitor websites to demonstrate the impact it has on Google search results.

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Latent semantic keywords

When going through your pages we will see if you are using related keywords so your website is using Latent Semantic Indexing.

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Importance of internal linking: A review of benefits and best practices.

Internal links between pages are important and we will talk about why this is helpful and make sure you are doing some internal linking and using good anchor text.

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Ensuring proper external link functionality

We will verify your external links and ensure they open in a new window. We’ll also show you how to set this up. If you have a long list of external links, we’ll ensure they are coded as nofollow links.

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NAP - Name, Address and Phone Number

We will check and make sure NAP is implemented on the website and in the right areas – Name, Address, Phone Number.

NAP is important for SEO because it helps search engines understand the location and contact information of a business, which is critical for local search optimisation. Accurate NAP information is a key factor in determining a website’s local search ranking, as well as building credibility with search engines and potential customers. Having consistent NAP information across all online directories and listings helps to improve the visibility and trustworthiness of a business, which in turn can drive more organic traffic to the website.

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Do you have a clear and easy-to-find call-to-action on the website?

A “call to action” (CTA) on a website is a prompt or instruction for a user to take a specific action. It’s typically a button, link, or other elements that encourage the user to purchase, sign up for a newsletter, or take other desired actions. CTAs are often used as a way to convert website visitors into customers or to drive engagement with content.

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Improving website speed: basic changes for better performance

We will check your website speed and talk about how that can be improved if it’s not good enough. These will not be very technical changes but more about the basic things that heavily affects your website speed.

Website speed is essential for SEO because it directly impacts the user experience. A slow-loading website can result in high bounce rates and low engagement, which signals to search engines that the website is irrelevant or valuable to users. In addition, search engines use website speed as a ranking factor, so a fast-loading website is more likely to rank higher in search results. By optimizing website speed, you can improve the user experience and increase the visibility of your website in search results, which can lead to more traffic, leads, and sales.

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A review of your current plugins and recommendations for optimisation

Using too many plugins also affects the website’s speed, so we will look through what plugins you are using and see if we can delete some. Some plugins offer a solution already available in your theme, as with the Divi theme that I use on all websites I build.

seo course lesson online visibility tutorial adelaide
seo course lesson online visibility tutorial adelaide

Attract more visitors to your website with the power of Google

Being found on Google can lead to free and organic traffic, increasing your website’s visibility and potential for sales.
As an SEO consultant, I will work with you to identify and target key areas for improvement, such as keyword research, traffic analysis, and targeted optimisation. With my expertise and personalised approach, your website will attract more visitors and drive sales.
Take advantage of the opportunities that come with a solid online presence.

Download website on-page SEO DIY!

SEO Services Adelaide

Download a free simple SEO guide and find out some of the top worst words for your website SEO!

I will only use your email for an occasional email about website update suggestions or news. You can unsubscribe at any time. Powered by MailChimp.

SEO factors we always work with when we write the content and design your website:

On page Strategy

Actions

Keywords

  • Are you using the right keywords? Is anyone searching with those words in Google?
  • Keyword density – no keyword stuffing
  • Your keywords should not be less than 2-3% of the total content.

Text

How much text/copy do you have on your website? If you have too few words on the website pages,  the search engines might not even index them. The recommended number of words is a minimum of 500 words per page. If there are many competing businesses in Adelaide, you need more words and 1000 words per page, ideally.

Meta Codes

Make sure there you have good and relevant:

  • meta titles on all pages
  • meta descriptions on all pages

Pages

  • A website Url is very important to the SEO. For example, a url that is wwww.websiteadelaide.com/aboutus is not as good as www.websiteadelaide.com/webdesignerinadelaide. Look at your URLs and see if they make some sense to the search engines and preferably some good keywords.

Headings

  • Make sure every page has a minimum of 1 H1 heading coded the right way.
  • Larger text areas should be divided with subheadings coded with h2 and so forth. You will benefit from having subheadings and use keywords that are relevant to the text paragraph.

Bold text

Some important keywords on some pages can be bold to emphasise the importance of those words.

However, only a few and too many will send the wrong signal to Google and might harm your SEO. It is, therefore, important that headings are coded with css the way to stand out and not be marked as bold.

Image

  • Large image files slow down a website and are not good for SEO. Even if your image is small on the screen/your website, the system might be resizing it for the display. Make sure the images don’t exceed the recommended image size (avoid any images being larger than 200kb).
  • We also use a plugin if needed to compress the images even further.
  • Images should have alt, title and description tags as Google and the search engines can’t read or understand an image without these codes, and they make a difference to your on-page SEO.

Contact

  • Clear contact details on a contact page are important. We make sure your website has what Google is looking for and match it with your Google my business page.
  • The footer makes a difference as well. Make sure your website has what Google is looking for in the footer.

Links

  • Make sure external links open in a new browser window, and if there are too many external links on a page, add the code no-follow for Google.
  • Internal links between the pages of the website are good SEO practice. Try to link good keywords and make sure the keywords are present on the target page.

Site map

Make sure you have an xml-site map and submit it to Google. This is an sitemap that is not found and used by your visitors. It’s there for SEO and so the search engines can find all your different pages.

Website Caching

Use a plugin that allows WordPress to use caching on your website pages. Caching will make the website faster as it will “remember the look and content of the page” rather than loading and reading all the codes every time. In a caching plugin, there will be settings for how often the pages should be cleared from its caching. When you make an update on the website, you will be able to empty the cache so anyone visiting the website after your update can see the latest version.

All In One SEO

It is very good to have an SEO plugin installed on your website. These plugins allow you to customise some of the information Google and the search engines are looking for when crawling your website. The SEO plugin might not help you in a search. It just gives you the ability to control the information you want the search engines to read and understand about your website.

SEO consultant Adelaide

SEO coaching for website design FAQs

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What is an SEO consultant?

An SEO consultant helps improve a website’s search engine visibility and ranking through various optimisation techniques such as keyword research, on-page optimisation, link building, and content creation.
The goal of an SEO consultant is to help a website rank higher in search engine results pages and attract more organic traffic, resulting in increased visibility and potentially higher sales or conversions. SEO consultants provide recommendations and implementation of SEO strategies tailored to the specific needs of a business and the website.

How much do Website design and SEO services cost?

Most website companies have separate fees for the actual website development and their SEO services. A website can cost anything from $1000 for a landing page to $ 10,000 for a small business website designed by a website company. It is not unusual that a comprehensive website design for a larger company with several built-in functionalities and some CRM integrations will cost $50,000 or more. Most SEO services are offered as agency retainers and can cost anything between $1,000-$2,000 per month as a minimum. An entry level monthly fee can be as low as $500. Commonly, SEO agencies determine their pricing based on traffic performance and conversion rates vs. paid Google AdWords.

How much does SEO coaching cost?

SEO coaching is a relatively new concept that is moving away from the idea of paying for monthly services like continuous onsite optimisation, backlink wins, and social media involvement. Instead, it focuses on training the business owner on the basics of SEO with the goal of allowing them to write search-friendly content on their own website. Pricing for SEO coaching can start at $150 per hour and go up to several hundred dollars, depending on the size of the company and the experience of the SEO coach.

How long time does it take to build a website?

Different website companies offer different approaches to website development, so website building time will vary a lot. An extensive website can take up to 3-6 months. However, for a small business website, it should not take much longer than up to 4 weeks.

Is it important that my website is responsive?

Today, every website design needs to be responsive. It’s a must when you speak to your web designer and incredibly important when Google decides what website will be displayed when people are searching for a specific keyword. It will struggle to appear in the search results if it’s not responsive.

What is an SEO optimised website?

An SEO optimised website is a website that has been designed and developed to improve its visibility and rank on search engines such as Google, Bing, and Yahoo. This is achieved through the use of techniques such as keyword research, on-page optimisation, backlink building, and technical SEO, which aim to improve the website’s relevance, authority, and overall performance in search results. By having an SEO optimised website, a business can increase its organic traffic, generate more leads and sales, and build a stronger online presence.

What is on-page SEO?

On-page SEO refers to the optimisations made to the content and the code of a web page to rank higher and earn more relevant traffic from search engines. On-page SEO techniques include things such as optimising page titles and meta descriptions, optimising page structure and content, optimising images and videos, and using header tags appropriately. The goal of on-page SEO is to make the content and structure of the page as relevant and user-friendly as possible to improve its relevance to both users and search engines.

Is it difficult to write SEO optimised text content for a website?

Today there is a lot of training and educational material available online on how to write SEO content best. If you have a WordPress website, you can easily write and publish your own content. Unfortunately, it can be overwhelming to go through all advice and to understand how to construct a well-performing page from an on-page SEO perspective. One approach is to work with an SEO coach to learn the basics of SEO content writing.

Explaining how local Google searches work

While there is not a one fits all SEO strategy for small businesses, there are Google ranking factors and considerations when determining which company to appear in local search results, which needs to be thought of when outlining what to do.

Let’s describe it in this scenario.

How does a local search work?

Let’s say you are an electrician, you have your own website, and you live in South Australia. More specifically, your business is based on Fleurieu Peninsula, but your business is attracted by the potential opportunities for electrical jobs closer to Adelaide.

So, a local search is a type of search where users are looking for businesses or services that are located near them. When a user performs a local search, Google will try to show them relevant results to their location.

In this example, the electrician is located on Fleurieu Peninsula. If the electrician uses the keyword “Electrician Adelaide” on their website, Google will try to show their listing to users who are searching for electricians in Adelaide.

However, it’s important to note that Google doesn’t just look at the business’s location when ranking results for local searches. It also looks at other factors, such as the relevance of the business’s website, the number of reviews the business has, and the proximity of the business to the user.

Read the whole article about how local Google searches work

Google map vs. SERP visibility

So, let’s explore this further. In this case, will the electrician be shown on Google Maps or only in the SERPs, as there may be other electricians closer to Adelaide?

In this case, the electrician may be shown on the map and in the SERPs. Google will try to show the electrician’s listing to users searching for electricians in Adelaide, even if the electrician is located on Fleurieu Peninsula.

Google uses a variety of factors to determine which businesses to show in local search results, including the location of the business, the relevance of the business’s website, the number of reviews the business has, and the proximity of the company to the user.

In our electrician example, Google will consider the following factors when determining whether or not to show the electrician’s listing:

  • The electrician’s location on Fleurieu Peninsula
  • The relevance of the electrician’s website to the search query
  • The number of reviews the electrician has
  • The proximity of the electrician to the user

If the electrician’s website is relevant to the search query, has many reviews, and is located close to the user, then Google may show the electrician’s listing in the SERPs and on the map.

However, it’s important to note that Google doesn’t guarantee that the electrician’s listing will be shown in the SERPs or on the map. If other electricians are closer to the user or have a better website performance, then Google may choose to show those electricians’ listings instead.

How important is proximity to show up on Google map?

So, what about the proximity? In our case, will the electrician be overridden by others situated closer to Adelaide with similar relevance and review?

It may be overridden by other factors, such as relevance and reviews, if other businesses are closer to the user and have a better website.

For example, if two electricians are located in Adelaide, but one has a better-performing website and more reviews, then Google will likely show the electrician with the better website and more reviews in the SERPs and on the map.

Therefore, in our example, as an electrician based on Fleurieu Peninsula, it is more likely a better strategy to write more local content and mention that the electrician cover areas like Yankalilla, Normanville, and Myponga in their content rather than focus on Adelaide? Likely so because Google will try to show businesses that are relevant to the user’s search query.

Suppose the electrician is located on Fleurieu Peninsula, and they mention that they cover areas like Yankalilla, Normanville, and Myponga. In that case, Google is more likely to show their listing to users who are searching for electricians in those areas.

Will many customers affect possibility to show on Google map

What if the electrician has many customers in Adelaide city? Will the electrician appear on the map even with the great distance between Adelaide and Fleurieu Peninsula? In this case, the map may not show their business due to distance.

This is because Google will try to show businesses that are close to the user. Suppose the user is searching for electricians in Adelaide city, and the electrician is located on Fleurieu Peninsula. In that case, Google is less likely to show the electrician’s business on the map.

Top 10 strategies to show up on local searches:

Claim and optimise their Google My Business listing

This is a free listing that Google provides for businesses. Make sure to complete all the information in the listing, and use relevant keywords in the business name, address, and phone number.

Create high-quality content

The business’s website’s content should be well-written, informative, and engaging. Make sure to use relevant keywords throughout the content.

Get reviews

Reviews are a great way to show potential customers that the business is reputable. Encourage customers to leave reviews on the business’s website, Google My Business listing, and other review sites.

Get citations

Citations are mentions of the business on other websites. They can help Google to understand the business and its location.

Build backlinks

Backlinks are links from other websites to the business’s website. They can help to improve the business’s website’s ranking in search results. The business can build backlinks by guest blogging, participating in forums, and submitting the website to directories.

Improve the business’s online presence

The business can improve its online presence by being active on social media, getting mentioned in local publications, and getting online reviews.

Create content that is relevant to the local area

This could include blog posts about local events, businesses, or attractions.

Use relevant keywords throughout the content

This will help Google understand what the electrician’s business does and its target audience.

Get reviews from local customers

This will help to show potential customers that the electrician is reputable.

Be active on social media

Social media is a great way to connect with potential customers and promote your business. Make sure to post regularly on social media and interact with your followers.