SEO Consultant Adelaide

A keyword is a word or phrase that describes the content of a website or web page and is used by search engines to categorise and index the page. Keywords are an essential aspect of search engine optimisation (SEO) and help search engines understand what a website page is about, which will influence its ranking in search results.

Keywords on a website refer to the specific words or phrases that describe the content of the site and are used by search engines to categorize and index it. To determine the keywords on a website, you can look at the site’s content, meta tags, and search engine optimization (SEO) strategies to see what terms the site is targeting and optimized for. You can also use tools such as Google Analytics or keyword research tools to see what keywords drive traffic to the site.

I will explain why this is important and we will look at the number of times the keyword is used on your different website pages.

We will use tools to evaluate the effectiveness of your website’s keywords (how many searches are there per month for that particular keyword phrase) and see if they are suitable for attracting more traffic and improving your search engine ranking. – Simple Keyword research.

A page title is a text description that appears in the search engine results and the top bar of a web browser when someone visits a specific page on a website. It provides a brief overview of what the content on that page is about, and it plays an essential role in search engine optimisation (SEO) because it helps search engines understand what the page is about and determine its relevance to specific keywords or phrases.

We will go through what H1 and H2 means and their importance. We will check that there is an H1 title and some H2 titles minimum on every page of your website. Do they exist and are they good and coded the right way?

A clear and concise URL structure is crucial for improving your website’s search engine optimisation, as it helps search engines understand the hierarchy and relevance of your website’s content.

We will go through what meta titles and meta descriptions mean, and the importance of it, and check how your website is set up and recommendation for change.

Images names and sizes affect your SEO. I will explain why is this important, how can you change them and how do you optimise the images.

We will check if you have Image title tags, image descriptions and alternative tags. If not, we will go through how to add this information and how to optimise it.

We will check what pages of your website Google have indexed and make sure you have a Google XML sitemap for a better possibility of getting most of your pages indexed.

We will check if you have an SEO plugin and I will show how to work with it: Meta titles & Meta descriptions.
I will show you where these are used, how you can optimise this information and why it is so important.

We will examine the word count on your website’s pages and discuss its relevance. We will use competitor websites to demonstrate the impact it has on Google search results.

When going through your pages we will see if you are using related keywords so your website is using Latent Semantic Indexing.

Internal links between pages are important and we will talk about why this is helpful and make sure you are doing some internal linking and using good anchor text.

We will verify your external links and ensure they open in a new window. We’ll also show you how to set this up. If you have a long list of external links, we’ll ensure they are coded as nofollow links.

We will check and make sure NAP is implemented on the website and in the right areas – Name, Address, Phone Number.

NAP is important for SEO because it helps search engines understand the location and contact information of a business, which is critical for local search optimisation. Accurate NAP information is a key factor in determining a website’s local search ranking, as well as building credibility with search engines and potential customers. Having consistent NAP information across all online directories and listings helps to improve the visibility and trustworthiness of a business, which in turn can drive more organic traffic to the website.

A “call to action” (CTA) on a website is a prompt or instruction for a user to take a specific action. It’s typically a button, link, or other elements that encourage the user to purchase, sign up for a newsletter, or take other desired actions. CTAs are often used as a way to convert website visitors into customers or to drive engagement with content.

We will check your website speed and talk about how that can be improved if it’s not good enough. This will not be very technical changes, but more about the basic things that heavily effects your website speed.

Website speed is essential for SEO because it directly impacts the user experience. A slow-loading website can result in high bounce rates and low engagement, which signals to search engines that the website is irrelevant or valuable to users. In addition, search engines use website speed as a ranking factor, so a fast-loading website is more likely to rank higher in search results. By optimizing website speed, you can improve the user experience and increase the visibility of your website in search results, which can lead to more traffic, leads, and sales.

Using too many plugins also affects the website’s speed, so we will look through what plugins you are using and see if we can delete some. Some plugins offer a solution already available in your theme, as with the Divi theme that I use on all websites I build.