About Website Adelaide

At this stage, we identify the most relevant keywords based on your business goals and audience. This involves thorough research to see what keyword terms or phrases people use and finding a balance between high search volume and lower search user intent keywords that potentially drive traffic and conversions. We also look at some of your key competitors to understand their strengths and areas where you can stand out. This will help to prioritise which keywords and type of content to focus on. If you have an existing website, we will audit the current content, navigation, and technical elements to identify some learnings and what can be improved so opportunities are not missed. 

Laying the groundwork for a high-performing website.

• Interview and ask detailed questions about your business.
• Keyword fundamentals are identifying the terms your audience searches for, ensuring your website targets the right keywords for organic growth.
• A competitor guide approach helps us figure out the content needed to get traffic, which is part of understanding your competitors’ status and performance.  
• Dot point audit to analyse your current website to understand what works and is not working to ensure your new website will perform.

This phase lays the groundwork for the entire project, ensuring that a deep understanding of your business, audience, and competitors informs every decision in later stages. We identify the most impactful keywords and strategic priorities to set the foundation for a website that delivers actual results.

In this phase, we will outline the website’s final structure and any adjustments to a final agreed sitemap. We create a solid website strategy based on your goals, your audience and their journey to purchase products or services. We strategically think through the content planning to ensure each page has a purpose supporting your business strategy. On a high level, through a value proposition for the website, we will convert it into a header that tells customers what makes your business different and optimises how people search and what key terms they use. The navigation design is essential to ensure your customers find what they need on the website, and it is necessary to take action whether they search for more information or are ready to contact your company.

• Creating a strategic roadmap means
• Strategic planning means we don’t rush directly to website design but rather cover key aspects.
• The basic value proposition is to think about this upfront and how to convey a compelling proposition while being practical for search engines and humans.

A strong value proposition inform your website’s messaging and shapes its visual and functional aspects. From clear headers that capture attention to intuitive layouts that showcase your unique offerings, this phase ensures that your website consistently communicates what sets you apart in a way that engages and converts.

• The focused formula is developing an intuitive site structure for seamless user journeys and improved search engine crawling.

Great web design rely on great content. It’s time for content writing. Instead of jumping straight into design, we focus on what your website will say and how it will communicate your brand, benefits, products, services, etc., with your audience.

This approach ensures that the content informs the website design, not vice versa. It’s not just about filling spaces; it’s about creating a meaningful and impactful experience for your users combined with exciting web design.

What we do during this stage

• Initiate copywriting with informative and valuable content that is on-page SEO focused and resonates with your customers.
• Highlight the value your business offers using concise messaging and well-structured information.

We create content that informs, engages and converts and is

• Readable and optimised text content that balances keyword optimisation with human readability.
• Subject matter expertise to establish your authority in your industry.
• Audience relevance to Ensure each page answers common questions and solves real problems for your customers.

Beyond the core pages, we also consider content like FAQs, blog posts, or case studies that address common customer questions, highlight your expertise, and support long-term SEO goals. This ensures that every aspect of your content works cohesively to build trust and drive engagement.

With the content finalised and approved, we move on to the design phase, where the words and strategy come to life. Customer feedback is a key part of this phase. We actively involve you in the design process to ensure your vision is brought to life. This collaborative approach means your input shapes the final product, ensuring the website reflects your brand and delivers an excellent user experience. We use WordPress with the Divi theme to create flexible, responsive, user-friendly, and cutting-edge designs. Throughout this stage, you’ll work directly with the Adelaide web designer, ensuring your feedback is incorporated and your vision is realised. A website that uses authentic photos will always stand a much greater chance of getting trust from clients and Google. If you have good pictures of yourself and in business situations, every study shows that prospective clients are more likely to call you.

What this includes

• A homepage design proposal that captures the essence of your brand and business for your approval
• Building out and designing all the pages
• Intuitive navigation and layout, ensuring a seamless user journey
• Mobile-first design to ensure your site looks and works great on any device
• Consider features like contact forms, booking systems, or product catalogues, depending on your needs.

Before launching, we focus on optimising the website for performance and search engine visibility. For example, if a website is slow, it will rank less and lose visitors. Therefore, we ensure that your website is as lightweight as possible and fast-loading by compressing images, minimising plugins and using as little code as possible. Our testing process also prioritises accessibility, ensuring your website is easy for all visitors, including those with visual or mobility challenges. This improves user satisfaction and supports inclusivity and compliance with accessibility standards.

A crucial part of the tuning process is the on-page configuration, which adds the meta titles, descriptions, and schema markup to ensure search engines understand your content and have a chance to rank it appropriately. We also test the website for responsiveness, cross-browser compatibility, and functionality. This provides a great user experience and prevents technical issues at launch.

This includes

The speed manual – speed optimisation, making sure the pages are lite and load fast

The meta material – back-end settings so the search engines understand your website

The launching checklist – A checklist process to ensure your website can launch without issues.

The final step before your website goes live is ensuring everything runs smoothly. During this phase, we monitor performance metrics and make any immediate adjustments required to optimise your site’s functionality and user experience.

What happens during this phase:

• Real-time performance checks: Once the site is live, we monitor key metrics such as page speed, mobile compatibility, and device responsiveness.
• Immediate troubleshooting: Any issues identified post-launch are addressed promptly to ensure your users have a seamless experience from day one.
• Initial SEO verification: We verify that all on-page SEO elements, including meta tags, internal linking, and schema markup are functioning correctly.

This phase ensures a smooth transition from design to a fully operational website by focusing on live adjustments and ensuring the site performs well.

Your website is now live, but our work doesn’t stop there. We believe in empowering our clients to take ownership of their websites, so we provide a handover process and ongoing support tailored to your needs.

What we include in delivery:

• Tutorials: We provide guides and instructions on how to use and update your website, covering everything from content management to minor adjustments.
• Training sessions: We offer a free 1-2-1 online training session for clients who prefer hands-on guidance to ensure you feel confident managing your site.
• Support and maintenance options: We remain available to assist with updates, additional features or further optimisation as your business grows for an hourly rates or quotes depending on the scope.

This phase ensures you have the tools, knowledge, and support to manage your new website effectively, giving you confidence in your online presence.