Website case study – Small Adelade service business
From pages two & three to top rankings & increased leads
How Website Adelaide redesigned as small business website for growth in a competitive market.
Initial website performance and challenges
DC Piano Moves contacted Website Adelaide in 2021 to redesign their website, transforming it into a high-performing one-page site that quickly became a valuable tool for attracting new clients. Two years later, the website consistently ranked on the second and third pages for its main keywords.
By October 2023, the business owner recognised that it was time to update the website to remain competitive. Key objectives included refreshing the brand, providing more detailed information about services and capabilities to prospective clients, and improving rankings for important keywords. The aim was to continue organically growing its traffic and visibility online and take the website and business to the next level in an increasingly competitive market.
The redesign –
A strategic overhaul
Website Adelaide worked closely with DC Piano Moves to deliver a complete transformation. The project focused on:
- Comprehensive website redesign: Increasing the site map and updating the design to align with modern branding and user experience expectations.
- Technical SEO improvements: Addressing technical setup issues to ensure proper indexing and performance.
- SEO-optimised content creation: Writing in-depth, valuable content tailored to rank for critical search terms, including service details and key offerings.
The results: Significant growth in a competitive market
By January 2025, the results were remarkable. Despite operating in a competitive industry, DC Piano Moves achieved a steady flow of traffic and leads with substantial ranking improvements:
Main Keyword
Improved from position 6.7 to 2.5.
Keyword 2
Climbed from position 11.5 to 3.3
Keyword 3
Advanced from position 10.2 to 2.7.
Beyond rankings, the website also gained increased visibility and credibility among prospective clients. These achievements were made possible through a combination of:
- A modern and user-friendly design
- High-quality, SEO-driven content
- A technically sound foundation
Increased leads
These results demonstrate that a well-designed website, supported by comprehensive and valuable content, effective on-page SEO, and a solid technical foundation, can significantly improve search rankings, generate a steady flow of monthly traffic, and drive consistent leads. When combined with social media engagement and proactive management of a Google Business Profile, the impact is even greater.