Website design for coaches, consultants, counsellors & solo professionals
Build trust, get found online and grow your business with a website that works
Web design for coaches, consultants & counsellors in Adelaide. SEO-friendly websites that convert.
100+ 5-star Google reviews
Rated Top 3 Adelaide web designer 2018-2024
Free website quote
WEBSITES FOR INDIVIDUAL PROFESSIONS
We help you attract the right clients with a website that truly reflects your business
You might be just starting out, updating an old website, or finally ready to replace a DIY site that hasn’t delivered results. Whatever stage you’re at, you’re not alone. Many solo professionals struggle to stand out online.
As an experienced website designer for solo professionals in Adelaide I’ve worked with consultants, coaches, counsellors, therapists, teachers and other solo professionals across Adelaide.
My clients pretty much said a similar version when they came to me:
“I’m invisible online”
“My website doesn’t reflect what I actually do.”
Website design for coaches, consultants, counsellors and solo practitioners
While a well-designed website should look inspiring, it must give a strong first impression, clearly explain your services, and build trust quickly. And it needs to be visible on Google when people search for support in your area. That’s exactly what we focus on. Website strategy, web design, copywriting, technical SEO and on-page SEO get you noticed and bring the right people to your inbox.
EXAMPLE OF WEBSITES WE’VE BUILT FOR INDIVIDUAL PROFESSIONS
Examples of Website Adelaide’s website design for individual professions
When you’re running your own business, your website often needs to do a lot. It has to explain what you do, show that you’re credible, and help people feel confident reaching out. And most of the time, you’re doing it all yourself.
Here are some websites we’ve built for individuals in different professions. Each one is shaped around their personality, services, and the kind of clients they want to attract.
Website for a corporate health and wellbeing coach
A vibrant, professional site crafted for a corporate wellness coach, emphasizing transformative workplace wellbeing programs. The design balances warmth and authority, featuring clear service offerings and a compelling call to action.
Visit website: Visit website →
Website for a teacher
A vibrant, teacher-created website offers engaging, curriculum-aligned geography and science opportunities for primary school students. Designed to save time and spark curiosity by bringing biodiversity and environmental awareness through music and movement, drama, art and play to your classroom.
Visit website: Visit website →
Website for a marketing consultant
A strategic, content-rich site for a marketing consultant, showcasing services like strategic assessments and marketing roadmaps. The design conveys expertise and invites engagement through clear service descriptions.
Visit website: Visit website →
Website for a yoga instructor
A serene, nature-inspired website for a yoga instructor, reflecting the tranquil setting of the yoga cabin. The site offers class schedules and booking options and emphasizes a personalized yoga experience.
Visit website: Visit website →
Website for a counsellor
A supportive, informative site for a counsellor specialising in trauma and life transitions. The website provides clear service descriptions and encourages client engagement through accessible contact options.
Visit website: Visit website →
Website for a career coach
A professional, approachable website for a career coach, detailing services like resume writing and interview coaching. The design focuses on guiding users through career transitions with clarity and confidence.
Visit website: Visit website →
Website for a psychologist
An inclusive, neurodiverse-affirming website for a psychologist offering therapy services for various psychological needs. The site emphasizes accessibility, with options for face-to-face and online consultations.
Visit website: Visit website →
Website for a clinical psychologist
A clean, calming website designed for a clinical psychologist, focusing on anxiety, depression, and trauma therapy. The layout ensures easy navigation, with detailed information on therapeutic approaches and qualifications.
Visit website: Visit website →
WHY INVEST IN A NEW WEBSITE
Why invest in a Website for Your Practice or Consultancy
Hi, I’m Jarka, the website designer behind Website Adelaide. Over the years, I’ve worked with many solo professionals, and I hear the same stories over and over:
“I tried a DIY builder but it just didn’t look professional.”
“I wasn’t showing up on Google.”
“I relied on referrals, but now I want a steady stream of new clients.”
Sound familiar? Most people in your position are brilliant once they’re in front of a client but getting found in the first place is the hard part.
That’s where a well-built website makes all the difference. We help you:
- Present yourself professionally so visitors instantly trust you
- Show up in local searches so the right people can find you
- Turn visitors into enquiries with clear, focused content and design
- Stop relying solely on word-of-mouth and start growing predictably
And because we’re local and easy to talk to, you’ll never be stuck trying to explain your business to a tech team that doesn’t get it or outsourced teams abroad. We do the writing, structure your site for growth, and design around you. Your business, your style, your goals.
Let’s build something you’re proud to send clients to and that brings new ones in.
WHAT MAKES AN EFFECTIVE WEBSITE FOR SOLO ENTREPRENEURS
Website designer for coaches, consultants, counsellors, and more in Adelaide
An effective professional website immediately establishes credibility, clearly presents your services, and simplifies the client inquiry process. In fact, nearly half of the consumers (46.1%) assess a website’s credibility based on its visual design, including layout, typography, and colour schemes, according to a study by the Stanford Web Credibility Project. This underscores the importance of a well-designed website in making a strong first impression.
Key elements that contribute to a high-performing website for individual businesses
An effective professional website helps build trust, reduce hesitation, increase traffic, and encourage enquiries.
Clear personal branding & professional image
Your website should immediately communicate who you are and the kind of experience a client can expect. This includes consistent colours, fonts, tone of voice, and images aligned with your personality and services. You may want a warm and calming vibe or a sharp and business-like; we’ll ensure your website reflects that professionally.
Detailed service descriptions that answer fundamental questions
It’s not enough to list your services. Your site should explain what they are, who they’re for, how it works, and why it matters. This helps prospective clients understand the value before contacting you and reduces hesitation or confusion that might stop someone from getting in touch.
Trust-building testimonials and client stories
Social proof matters. Adding real testimonials from people you’ve helped, ideally with some detail about their transformation or experience, helps new visitors feel reassured. Bonus points if you include short case studies that show how you helped someone move from A to B.
Simple, inviting contact options
Don’t make people dig around to get in touch. Have clear, friendly calls-to-action like “Book a free discovery call” or “Send a quick question.” Forms should be short and easy to complete. Depending on what suits your audience, you can offer more than one way to get in touch, such as by phone, email, or even DM.
Responsive, mobile-friendly design
More than half of your visitors will likely be on their phone or tablet. Your site needs to look great and work smoothly on every screen size. That means fast loading, easy navigation, clickable buttons, and text that’s easy to read, with no pinching or squinting required.
Written text content with SEO to help people find you
A beautiful website won’t help if no one sees it. That’s why the content needs to be written with SEO in mind. That means using the right keywords your ideal clients are typing into Google, such as “life coach Adelaide” or “counsellor for anxiety near me.” We write your content to be searched and human-friendly, so people find and stay with you.
CUSTOMER TESTAMONIALS
What our customers say
With more than 100+ fantastic reviews, our clients’ success speaks for itself! Their feedback is a testament to our commitment and expertise. Take a look at some of the most recent testimonials from businesses we’ve proudly supported.
★ ★ ★ ★ ★
….. From start to finish, Website Adelaide handled everything with professionalism and expertise, including copywriting, website design, and hosting. I cannot speak highly enough of their services and would highly recommend them to anyone in need of webpage development. Five stars all around.
lloyd mcfeeters, Fleurieu Locksmith
Brilliant from start to finish.
Total Antenna, Craig Matters
… and the end product is even better than I could have imagined …
Annemarie Menne, am Clinical
Website Adelaide gave us fantastic service. Jarka was easy to work with, prompt and understanding of our needs. Now the National Railway Museum in Port Adelaide has a fantastic new website that we can build on for the future.
National Railway Museum
….. I was extremely impressed with Her work, My website was ranking on the first page of Google in no time, ….
Pete Hebberman, Aldinga Beach Storage.
….. It has been a wonderfully fulfilling experience working with Jarka to create our website!! She is thorough, patient and her experience and professionalism is outstanding!! ……. Thanks Jarka, it’s been a real pleasure and we are extremely happy with the outcome.
Sandra Yeing, AW Diesel Repair Services
….. Jarka has been so helpful throughout the whole process of re-building our website. So much good new knowledge about SEO optimisation in particular…..
Mette Dabinett, The Float Centre
…. Jarka and her team have been exceptional with clear communication and always responsive. Highly recommend.
Yvonne Svensson, Adelaide Architect
Why choose Website Adelaide to build your professional website
When building a business around your expertise, you may be a coach, consultant, therapist, or professional service occupation; the last thing you want is a generic, cookie-cutter website. You need something that feels like YOU and helps potential clients understand exactly what you do, how you help, and why they should reach out.
As a website designer, I don’t believe in one-size-fits-all websites. Website Adelaide works closely with entrepreneurs and solo professionals to create clear, personal, and designed sites to grow your client base without you needing to figure out the tech or the marketing jargon.
Here’s what sets us apart.
Expertise in building professional services websites
I have worked with hundreds of solo practitioners, from career coaches and yoga instructors to psychologists and consultants, so I know what matters. We take the time to understand your goals, your audience, and the unique challenges of attracting clients online when you’re running the business yourself. You may start out or are ready to increase your online presence; we bring proven strategies to the table.
Personalised, professional branding
Our website should reflect who you are, not a generic template. As a website designer, we design and build custom websites that align with your values, energy, and brand voice. You may want something bold and modern or warm and calming; we’ll create a visual identity that feels true to you and appeals to your ideal clients.
SEO-driven visibility
Having a beautiful website is one thing but being found by potential clients is another. We build your site and write the text content with local on-page SEO in mind, helping you rank for the specific services you offer in your area (e.g. “life coach Adelaide” or “nutritionist in Norwood”). The goal? More visibility, more relevant traffic, and more inquiries from people actively looking for what you offer.
Effortless content management
We build your site using WordPress, one of the world’s most trusted and user-friendly content management systems. That means you’ll be able to make simple updates yourself, like changing text, swapping images, or adding blog posts without needing a web developer every time. And of course, we show you how to use it.
Client-focused content that converts
Many websites describe what a practitioner does but not why it matters. We help write messaging that speaks directly to your ideal client, highlighting the benefits of working with you, answering common questions, and building trust from the first visit. This is content with purpose: designed to guide people to take the next step.
A clear process, start to finish
We make building your website simple. You’ll know what to expect from our first planning conversation to the launch and beyond. We work quickly, communicate clearly, and keep the process as stress-free as possible so you can stay focused on your clients.
Ongoing support (if you want it)
After your site is live, we’re still here. Do you need additional services added? Do you want to add a blog system or optimise a blog post? Are you curious about how to improve your SEO next quarter? We offer optional support and guidance tailored to your business as it evolves.
10 essential website design tips for individual professionals to build your brand and attract clients
Suppose you’re a solo professional such as a coach, yoga teacher, advisor, therapist, psychologist, sports instructor, consultant or any other professional service occupation. In that case, your website is your personal brand in action. It’s where potential clients form their first impression, learn about what you do, and decide whether to get in touch.
Website Adelaide helps individual professionals create a modern, high-performing website aiming to generate client inquiries. Here are 10 essential tips to help your website do the same for you.
Read More
- Build a personal brand that reflects who you are
Your website should feel like an authentic extension of you. People aren’t just buying a service; they’re choosing to work with you as a person. Use professional but natural photos (ideally in action or client situations), write in your own tone of voice, and make sure your values, approach, and personality shine through. For individual professionals, trust and relatability are everything.
- Make visibility a priority, as your website should drive leads
The number one question for many solo professionals is: how do I get clients? Your website must be a key part of that answer. There are four primary ways to get new clients; ads, referrals, direct selling, and inbound website traffic. If you want non-paid, organic website traffic, it must be written with SEO in mind to rank in Google when people search for your services. A well-written website can bring in clients for free, 24/7. If your content isn’t SEO-optimised, it won’t rank, and people won’t find you.
- Invest in content that educates and converts
Informative, SEO-friendly content is essential for solo professionals. It’s not just about saying what you do. It’s about showing how and why you do it. Include well-written service pages, FAQs, blog posts, resources and landing pages with clear explanations of what clients can expect. Use questions people are already searching for (e.g., “How does life coaching work?” or “What should I expect in a counselling session?”) to guide your content.
- Be transparent about pricing and packages
People want to know what they’re paying for. When a potential client is ready to buy, price transparency builds trust. Share pricing, packages, and inclusions in a simple format, such as weekly sessions, one-off programs, group packages, etc. While some professionals prefer to explain pricing after initial contact, clearly showing your options upfront can reduce barriers and increase inquiries.
- Show your services visually with authentic images
Stock photos or generic visuals won’t cut it anymore. Use real, high-quality images of yourself and your work environment. If you’re a yoga teacher, show yourself teaching. If you’re a coach, show a session setup. According to Brain Rules, people retain 65% of visual content three days after seeing it versus just 10% for written content alone. Google also favours authentic, original imagery over generic stock or AI-generated photos. Video is a plus for introductions, service explanations, or testimonials to increase trust and engagement.
- Create a website structure that’s easy to navigate
Your site should guide visitors smoothly through your story, services, and how to take action. Use clear menu items (Home, About, Services, FAQs, Contact), make your phone and email clickable, and ensure your mobile experience is seamless. Over 60% of users browse on mobile devices (Statista, 2023), so test your site across phones and tablets to ensure it looks and works great.
- Optimise for local SEO to get found nearby
Most individual professionals rely on local clientele. Use location-specific keywords like “career coach Adelaide” or “massage therapy in Norwood.” Ensure your Google Business Profile is complete, include your address and phone number consistently, and register in local directories. Local SEO helps you stand out in map listings and ensures clients in your area can actually find you.
- Make It easy for visitors to take action
Don’t leave visitors wondering what to do next. Include clear calls-to-action (CTAs) like “Book a Free Call,” “Check Availability,” or “Enquire Now” across every page. Keep forms short and straightforward. Offer a lead magnet (e.g., a free guide or intro video) to get people into your email list even if they’re not ready to commit.
- Use testimonials and social proof to build trust
If you’re a solo professional, testimonials can be your most powerful asset. Include client feedback throughout the site, especially on your homepage and service pages. Ask for testimonials that describe the before/after transformation or how you helped solve a specific issue. Add trust badges (e.g., memberships, certifications, affiliations) where relevant. For example, if you are a psychologist and a member of the Australian Psychological Society, you should display this on your website.
- Keep your website up to date and aligned with your growth
As your business evolves, your website should evolve too. Add new services, update your profile photo, refine your bio, and regularly publish blog posts or updates. Fresh content is good for SEO and shows visitors that your business is active and trustworthy.
COMMON WEBSITE MISTAKES TO AVOID
Common mistakes solo professionals make with their website
Even the most talented professionals can struggle to connect with the right clients online if their website isn’t working for them.
Here are some of the most common mistakes we see individual practitioners make on their website (and how to avoid them):
Generic or unclear branding
If your website looks like every other coach or consultant, it’s hard for people to remember you or trust that you’re the right fit. Inconsistent visuals, vague messaging, or lack of personality can all dilute your value. Instead, your brand should feel intentional, professional, and like you, from the logo and colours to your tone of voice and photos.
Missing or underused client testimonials
Social proof is incredibly compelling, especially in service-based professions. If your website doesn’t include testimonials or success stories, you’re missing an opportunity to show prospective clients what kind of results they can expect. People want to see that others like them have benefited from your service, which helps them feel more confident about reaching out.
Overly complex contact forms that create friction
Adding lots of questions or filters to “qualify” leads is tempting, but the reality is that time-poor visitors often won’t bother. Long or complicated forms can turn people off before they ever press submit. Keep it simple and respectful of their time: a name, email, phone number, and a short message field are often enough if needed. It’ll also save you time by reducing back-and-forth, especially when your site is already doing the pre-qualification through well-written content.
Not writing content that supports visibility online
If your website is only a few vague paragraphs or full of buzzwords, it’s unlikely to show up in search results. SEO-driven text content helps your site get found, but more importantly, it allows real people to understand what you do, how you support, and why it matters. You don’t have to write it all yourself. We will write the text copy for you. Investing in strategic, clear, and helpful website content is non-negotiable if you want to be visible online.
Client-focused content that converts
Many websites describe what a practitioner does but not why it matters. We help write messaging that speaks directly to your ideal client, highlighting the benefits of working with you, answering common questions, and building trust from the first visit. This is content with purpose: designed to guide people to take the next step.
A clear process, start to finish
We make building your website simple. You’ll know what to expect from our first planning conversation to the launch and beyond. We work quickly, communicate clearly, and keep the process as stress-free as possible so you can stay focused on your clients.
Do you need a professional website that works for you
Great design is just the beginning. Your website also needs explicit, engaging content that attracts the right clients. That’s why many clients choose our complete website package, where we write compelling, SEO-optimised copy for your customers and market.
Do you prefer to write your own content? No problem. We can review and refine your text for clarity, structure, and SEO, ensuring it resonates with visitors and ranks well on search engines.
We don’t treat content as filler. Instead, we design your site around your message, creating a cohesive experience that builds trust and drives conversions.
Custom professional websites for individuals and solo businesses.
LAYING THE FOUNDATION FOR YOUR WEBSITE
Strategic considerations for your professional website
Before setting specific objectives for your website, it’s crucial to establish a strategic foundation that aligns with your professional goals. This involves identifying key elements to guide your website’s development and ensuring it resonates with your target audience.
Define your ideal client profile
Understanding who you want to attract. Is it corporate clients or individuals who wish for personal development, or are you reaching out to niche markets? Depending on the answer, it’s essential to tailor your website’s content and design to speak directly to them. This clarity influences your messaging, imagery, and the services you highlight.
Establish your geographic focus
Determine the specific areas you aim to serve, whether it’s your local community, national audience, or international clients. This focus will inform your SEO strategies and help attract clients from your desired locations. Including location-specific keywords and content can enhance your visibility in those areas.
Optimise for search intent with targeted keywords
Identify and incorporate keywords that reflect potential clients’ searching, such as “career coaching in Adelaide” or “online therapy sessions.” Aligning your website content with these search intents improves visibility in search engine results. A content strategy that addresses different stages of client intent, such as informational, navigational, and transactional, can be highly effective.
Enhance conversion with clear calls-to-action (CTAs)
Design your website to guide visitors toward taking action. This may include scheduling a consultation, signing up for a newsletter, or contacting you directly. Strategically placed and clearly worded CTAs facilitate this process, turning visitors into clients. Ensure CTAs are present on all key pages, making it easy for visitors to engage with you
THE IMPORTANCE OF SEO
Why local SEO matters for solo professionals (and how to get it right)
Search Engine Optimisation (SEO) is about helping your website appear when someone types a relevant query into Google. But not all SEO is the same. Local on-page SEO, for example, focuses on making your website visible to people in your geographic area who are actively searching for your services.
Unlike national SEO, which targets broader or industry-wide keywords, local SEO is specific to your suburb, city, or region. So instead of trying to rank for “career coach Australia” (which is highly competitive and often irrelevant), you’d focus on terms like “career coach Adelaide” or “counsellor in Glenelg,” which match how potential clients actually search when they’re looking for someone near them.
Let your local customers find you
For solo professionals, SEO is essential. You’re offering a personal, often face-to-face service, so it makes sense to prioritise visibility where your clients live or work. When your website is correctly optimised for local search, you increase the chances of showing up in Google’s local listings (the “map pack”), build local trust, and ultimately get more inquiries from people who are ready to book.
Optimise your Google Business Profile
Your Google Business Profile (formerly Google My Business) is a critical tool for local SEO. Ensuring your profile is complete and up-to-date with accurate contact information, business hours, and a compelling description can significantly improve your visibility in local search results. Regularly updating your profile with posts and photos and responding to reviews enhances your online presence and builds trust with potential clients.
Leverage online reviews to build trust
Online reviews are a powerful form of social proof that can influence potential clients’ decisions. Encouraging satisfied clients to leave positive reviews on platforms like Google, Yelp, or industry-specific directories can increase your credibility and improve your local search rankings. Responding to positive and negative reviews demonstrates your commitment to client satisfaction and can further enhance your reputation.
Frequently asked questions FAQs for solo practitioners
display none
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Why do I need a professionally designed website as a solo professional?
How can a professional website help attract more clients?
What local SEO techniques should I prioritise as an individual professional?
Why is mobile responsiveness critical for individual professionals?
Over 60% of people now search for services on their mobile phones. If your website doesn’t display correctly on smaller screens, users will quickly leave, which means lost clients. A mobile-friendly website ensures your content is easy to read, navigate, and engage with, whether someone is browsing at home or on the go.
How frequently should I update my professional website?
Aim to update your website monthly or at least quarterly. Refresh your testimonials, tweak your service descriptions, add blog posts or case studies, and update your images. Regular updates improve your SEO and show that your business is active, professional, and continually evolving.
Should I display pricing or keep it private?
This depends on the size and complexity of your site. Still, for most solo professionals, a well-structured website can be designed and launched within 2–4 weeks, especially when we’re also writing the content and managing the process. Clear communication and timely feedback keep things moving smoothly.
What kind of photos should I use on my website?
Use real, high-quality images of yourself and your working environment. Avoid generic stock photos where possible. Whether it’s you in a session, teaching a class, or simply being present in your space authentic imagery helps build connection and trust. It also improves your site’s visual appeal and search rankings.
How long does it take to build a professional website?
This depends on the size and complexity of your site, but for most solo professionals, a well-structured website can be designed and launched within 2–4 weeks; especially when we’re also writing the content and managing the process. Clear communication and timely feedback keep things moving smoothly.
Can I manage the website myself after it's built?
Yes! We build on WordPress, which is easy to use even if you’re not tech-savvy. We’ll show you how to update text, swap images, add blog posts, and manage your contact form. And if you ever need help, we’re always here to support you.
What’s the most important thing to get right on my website?
Clarity. Visitors should understand what you do, who you help, and how to get in touch within seconds. Combine this with strong SEO, an approachable tone, and a clean