Mikael Svensson

Website strategy & communication

Mikael Svensson is a seasoned marketing executive with over 25 years of experience managing marketing and brands for global, international and Australian businesses.

He loves working with small businesses and using his marketing experiences and expertise to help them grow. Mikael brings business and strategic marketing advice to Website Adelaide’s customers and helps business owners take a strategic view of the website project from the start. With a passion for strategy and communication, he typically helps businesses define or refine what the business offers and who their ideal customers are, and he helps to understand the customer’s journey to purchase and how to best position the business to win. Creating website communication strategies and informative and engaging content is essential to our services.

Strategic website communication for business growth

Creating the right message and ensuring it reaches the right audience is a big part of our work. Therefore, keyword research and high-quality copywriting optimised for SEO are important elements of our small business support. Getting the website fundamentals correct from the start allows businesses to start their journey to grow organic traffic to their website over time, ultimately attracting new customers.