Website design for accommodations & holiday rentals
We build websites that beautifully present your holiday accommodation and increase visibility online
100+ 5-star Google reviews
Top 3 Adelaide web designer 2016-2024
WEBSITE DESIGN FOR ACCOMODATION AND RENTALS
Make your holiday accommodation easy to find and book
Hi, I’m Jarka. If you’re launching a new short-stay property, upgrading from an Airbnb listing, or ready to move beyond relying on third-party platforms, Website Adelaide builds websites that help you grow your bookings and showcase the unique experience your accommodation offers.
As a trusted accommodation website designer in Adelaide, we have had many Adelaide and South Australian accommodation owners who came to us share similar frustrations:
“We’re too reliant on Airbnb — we want to take more direct bookings.”
“Our website doesn’t do the property justice.”
“We have a beautiful place, but no one’s seeing it online.”
Website design for B&Bs, Airbnb’s, boutique hotels & apartments and house rentals
A great website can change that. We design custom accommodation websites that:
- Capture your property’s character with high-impact visuals and warm, descriptive content
- Optimise for local and regional search terms (e.g., Victor Harbor accommodation, Adelaide Hills stay)
- Give guests the confidence to book directly with easy navigation and integrated booking options
- Reduce your dependence on third-party platforms and their commission fees
- Make your property stand out even when potential guests are comparing a dozen tabs
EXAMPLES OF OUR ACCOMMODATION & RENTAL WEBSITES
Examples of Website Adelaide’s website design accommodations & rentals
Choosing a place to stay is very personal. You may want to book a weekend getaway, a family holiday, or a special occasion, and the holiday rentals you look at need to feel right. The website will play the biggest role in helping prospective customers to make that decision for their perfect experience.
Below are a few examples of websites we’ve created that do exactly that. Each one is designed to highlight the character, comfort, and personality of the property.
Naiko at the Bluff – Victor Harbor, SA
A luxurious coastal retreat that seamlessly blends contemporary architecture with the natural beauty of Encounter Bay. Designed by Max Pritchard Gunner Architects, the website exudes elegance, highlighting the villa’s privacy, high-end finishes, and breathtaking ocean views. It’s a digital gateway to a serene and upscale family getaway. Visit the website →
The Olives – Yankalilla, SA
Set in a stunning four-acre garden surrounded by century-old olive trees, this website presents a charming holiday cottage on a National Trust-listed property. With beautiful photography and clear, detailed information, it captures the tranquil elegance of this Fleurieu Peninsula retreat.. Visit website →
Discovery Views – Nelson, VIC
Nestled near the Glenelg River, this family-operated accommodation offers a tranquil escape into nature. The website provides clear information on room options and amenities, emphasising its suitability for groups and families seeking both shared experiences and private comforts amidst Victoria’s scenic landscapes. Visit website →
Cowrie Retreat – Normanville
Set in the hills of Lady Bay on the Fleurieu Peninsula, this luxury retreat blends nature, comfort, and curated design. The website reflects the premium guest experience with a refined layout, immersive photography, and an emphasis on relaxation, privacy, and coastal views for couples or small groups seeking a peaceful escape. Visit website →
PS Federal Retreat – Goolwa, SA
Offering a unique stay aboard a historic paddle steamer, this website invites guests to experience riverfront living with a touch of nostalgia. With its eco-friendly features and proximity to local attractions, the site effectively conveys the retreat’s blend of novelty and relaxation. Visit website →
Clare Valley Caravan Park – Clare, SA
This user-friendly website showcases cabin accommodation, park facilities and nearby attractions in the Clare Valley. With clear content, a detailed site map and integrated online bookings, it makes planning a stay easy for future guests. Visit website →
WHY INVEST IN A NEW WEBSITE
Accommodation website design
In today’s market, you can’t rely on word-of-mouth alone. Customers search online, compare options, and decide who to trust based on your website.
We focus on:
A modern, clean look that reflects a caring and professional environment
Messaging that explains services clearly and calmly — especially for nervous or price-conscious patients
SEO strategies that help your practice appear in local searches, Google Maps, and “near me” results
Patient-first content, including FAQs, costs, health fund info, and common treatments
Features that make booking easier — online appointment forms, contact shortcuts, and mobile responsiveness
A Simple website isn’t enough in today’s competitive market
To stand out online and attract more guests, your holiday accommodation website needs more than just a single page with a few lines of text. Search engines prioritise detailed, well-structured websites with multiple pages, rich content, and useful information for visitors. High-quality images, clear descriptions, booking options, and local highlights all work together to improve your visibility and your bookings.
WHAT MAKES AN EFFECTIVE ACCOMMODATION WEBSITE
Website design for accommodations & rentals in Adelaide
Today’s guests are looking for an experience. Not just a place to stay. And that experience often starts online, with your website. In fact, 57% of travellers say they’ll abandon a booking if the website is poorly designed or hard to navigate (Source: Think with Google).
Therefore, an effective website should help guests picture themselves there, answer their most important questions, and make it easy to book without hesitation. Here is what you need to get right.
Key elements that contribute to a high-performing accommodation website
A high-performing accommodation website guides visitors smoothly from discovery to booking. These key elements help build trust, showcase your property, and convert more browsers into guests.
Compelling visual storytelling
Photos are the first thing people notice and often the deciding factor. Use high-quality, authentic images that show your space in natural light and from real angles. Feature lifestyle imagery, too. People enjoy the view, sitting on the deck, and walking on the beach. A few short videos can go a long way in bringing your space to life and helping guests imagine themselves there.
Seamless online booking integration
If someone has to email you to check dates or wait for confirmation, you’ve probably already lost the booking. Integrate a simple, intuitive booking calendar that shows real-time availability, allows guests to select dates easily, and provides instant confirmation. Today, there are many booking applications to use and integrate into your website to create a friction-free booking process to increase conversion rates.
Clear guest reviews & testimonials
Trust is a big deal. Especially when someone’s never stayed with you before. Featuring authentic reviews and guest testimonials (with real names and dates) builds credibility. Highlight reviews about comfort, cleanliness, location, and experience. Including a few guest quotes directly on your homepage or booking page adds social proof exactly where it matters.
Mobile-first, responsive design
Many guests will find you on their phones. They may be sitting on the couch, during lunch break, or already on the road. Your website needs to look just as good and work on a mobile screen as on a desktop. That means fast loading times, clean design, clear fonts, and easy-to-click buttons. Mobile responsiveness is no longer nice-to-have. It’s essential.
Clear pricing & availability
Nothing is more frustrating than getting excited about a place and then having to dig for the price. Be upfront and clear with your rates, seasonal pricing, cleaning fees, and inclusions. Real-time availability synced with your calendar system helps avoid back-and-forth emails and builds trust through transparency.
Feature local attractions & experiences
Your accommodation is more than just the property. It’s the surroundings, the restaurants, the activities, the shops; the whole destination. Include a local guide or highlights section with tips on nearby restaurants, must-see spots, markets, walks, or events. This helps guests plan their trip and positions your website as a useful resource, not just a booking engine.
SEO-optimised content
Search engine visibility is key to getting found. For example, guests may search for terms like “beachfront holiday rental in Victor Harbor” or “family accommodation near Goolwa.” We will do the keyword research for you and then structure and write your website content with SEO in mind. The approach targets local keywords and phrases that people search for. It’s one of the most effective long-term strategies to increase bookings without relying on third-party platforms.
CUSTOMER TESTAMONIALS
What our customers say
With more than 100+ fantastic reviews, our clients’ success speaks for itself! Their feedback is a testament to our commitment and expertise. Take a look at some of the most recent testimonials from businesses we’ve proudly supported.
★ ★ ★ ★ ★
….. From start to finish, Website Adelaide handled everything with professionalism and expertise, including copywriting, website design, and hosting. I cannot speak highly enough of their services and would highly recommend them to anyone in need of webpage development. Five stars all around.
lloyd mcfeeters, Fleurieu Locksmith
Brilliant from start to finish.
Total Antenna, Craig Matters
… and the end product is even better than I could have imagined …
Annemarie Menne, am Clinical
Website Adelaide gave us fantastic service. Jarka was easy to work with, prompt and understanding of our needs. Now the National Railway Museum in Port Adelaide has a fantastic new website that we can build on for the future.
National Railway Museum
….. I was extremely impressed with Her work, My website was ranking on the first page of Google in no time, ….
Pete Hebberman, Aldinga Beach Storage.
….. It has been a wonderfully fulfilling experience working with Jarka to create our website!! She is thorough, patient and her experience and professionalism is outstanding!! ……. Thanks Jarka, it’s been a real pleasure and we are extremely happy with the outcome.
Sandra Yeing, AW Diesel Repair Services
….. Jarka has been so helpful throughout the whole process of re-building our website. So much good new knowledge about SEO optimisation in particular…..
Mette Dabinett, The Float Centre
…. Jarka and her team have been exceptional with clear communication and always responsive. Highly recommend.
Yvonne Svensson, Adelaide Architect
Why choose Website Adelaide to build your accommodation website
When someone lands on your website, they’re already imagining their stay in that location. As the website designer, I want to make that vision so real, effortless, and inviting that they click “Book Now” without hesitation.
Website Adelaide builds hard-working accommodation websites that help you get found in local searches, showcase your unique guest experience and drive direct bookings without relying entirely on third-party platforms.
Here is why working with us is different.
We focus on the right value proposition
We help you define what makes your accommodation special and ensure it comes through on every page. Are you all about coastal charm, eco-luxury, or historic elegance? We’ll position your offering clearly and compellingly, so the right guests connect with you.
Expert copywriting with SEO in mind
Writing for accommodation websites is part art, part science. We write content that sounds warm, inviting, and authentic while also being SEO-optimised to help you rank in Google. We don’t just fill space with generic words. We write purposefully to tell your story, build trust, and increase direct bookings. And so search engines can find you.
We help you sell the experience
Even though its important how many beds there are in a property, you need to think about it from the customers stand point. It’s equally important to describe the measurements of the beds and what’s in the rooms so a family or group of friends knows they can be confident they can fit in before they arrive. Ultimately, it’s about how the guests feel when they stay. We help you highlight what makes your space unique through well-structured content, photos, and optional video or visual storytelling that lets people start feeling the positive experience before they arrive.
Localised content + local SEO done right
Your guests often search based on location, needs, or interests, such as “pet-friendly accommodation in Victor Harbor” or “holiday house near McLaren Vale wineries.” We tailor your site’s content to match those real-world search terms, so your website has the chance to show up in searches when and where it matters.
Direct booking-optimised design
We make booking easy for guests because every direct booking saves you money and gives you more control. Your website will include clear CTAs, simple navigation, and intuitive booking steps aiming to reduce drop-offs and build trust from the first click.
Seamless booking system integration
Even if you already use a booking platform, we can integrate it into your site. If you don’t have one yet? We’ll guide you on the best property options and ensure everything runs smoothly for you and your guests.
Fully mobile-responsive design
More than half of all accommodation bookings now happen on mobile devices. We build websites that look and function beautifully on phones and tablets, so no matter where your guests are browsing from, your site delivers a great experience.
Easy-to-manage WordPress websites
You shouldn’t need a web developer just to change your rates or update a photo. We build all our sites on WordPress and provide you with the tools and training to manage your content confidently and efficiently.
COMMON WEBSITE MISTAKES TO AVOID
Common website mistakes accommodation owners make
A great property can still struggle to attract bookings if the website isn’t telling the whole story. Your site should do more than exist; it should build trust, answer guest questions, and inspire them to book. Here are some of the biggest missteps we see (and how to avoid them).
Using generic or irrelevant stock photography
Guests want to see your space, not generic images of smiling couples and perfectly staged bedrooms that don’t match reality. Stock photos can feel impersonal or misleading. Authentic, high-quality images of your actual property inside and out create a connection, build trust, and drive more bookings.
Not enough detail about your amenities
It’s not enough to say, “fully equipped kitchen” or “family-friendly.” People want specifics: What kind of coffee machine is there? Is there a high chair? How fast is the Wi-Fi? Guests plan their trips based on details, and when they can’t find them, they move on. A detailed amenities list saves you time answering questions and boosts booking confidence.
Lack of localised content and recommendations
Guests aren’t just booking a room, they’re booking an experience. And that includes the destination. A site that doesn’t mention local attractions, things to do, or places to eat is a missed opportunity. Including localised content also improves your local SEO, helping more people discover you when searching for accommodation in your area.
Not selling the experience, just the features
Listing how many bedrooms you have or what appliances are included is important but not enough. What sets your place apart? Is it a peaceful weekend escape? A fun family holiday by the beach? A luxury retreat for food and wine lovers? Your website should paint a picture of the guest’s experience, not just the room’s specs.
Do you need a holiday accommodation website that works for you
Outstanding design is only the first step. Your accommodation website also needs engaging content that speaks directly to potential guests. That’s why many property owners and rental businesses choose our complete website package, which includes business and website strategy, informative, SEO-optimised copy written specifically for your location, property, and guests.
Do you prefer to provide your own descriptions and content? No problem. We can review and refine your text for clarity, appeal, and on page SEO, making sure it connects with travellers and performs well in search results. We never treat text as filler or add it in at the last minute. Instead, we shape your accommodation website around what makes your property unique, building trust and encouraging bookings.
Custom professional website design for accommodation providers and rental properties.
WEB DESIGN → COPYWRITING → SEO → LOCAL → AFFORDABLE → WORDPRESS → CUSTOM BUILT
LAYING THE FOUNDATION FOR YOUR WEBSITE
Strategic considerations for your holiday accommodation website’s success
An effective accommodation website starts with a solid strategy that supports your business goals. Like attracting more direct bookings, appealing to your ideal guests, and standing out in a crowded market. Without this foundation, even stunning properties can end up with websites that blend into the background and miss out on bookings.
Here’s how I help accommodation owners build websites that work.
Know who you’re trying to attract
Are your ideal guests couples seeking a romantic getaway, families needing space and amenities, or interstate travellers booking a longer stay? Defining this early shapes everything from your tone of voice to your site’s images, layout, and features.
Make the booking process effortless
No one wants to click through five pages to check availability. Your website should offer clear pricing, instant availability, and easy ways to book or enquire through a booking system or direct message. The smoother it feels, the more likely guests are to follow through.
Highlight what makes your place special
Guests compare many options before booking, so your website needs to clearly communicate what sets your property apart: beautiful views, outdoor baths, a family-friendly setup, or eco-conscious features. Great photos help, as do clear descriptions and a strong, inviting layout.
Keep your website fresh and up-to-date
Outdated information or blurry photos can make even the best property feel neglected. Adding recent guest reviews, updated amenities, seasonal promotions, or fresh imagery helps your site stay relevant and trustworthy in the eyes of potential guests.
THE IMPORTANCE OF SEO
Why local SEO matters for your rental accommodation website
If your website is beautifully designed but no one can find it, you’re missing out on bookings.
What is SEO?
SEO, or Search Engine Optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs). For dental practices, this means ensuring that your website appears prominently in the results when potential patients search for dental services in your area. Effective dental SEO strategies include keyword use, technical optimisation, mobile responsiveness, local business schema markup, and online reputation management.
Search Engine Optimisation (SEO) is what helps your website show up when someone types “places to stay in [your town]” into Google. Local SEO is especially important for holiday accommodations because your guests are almost always searching based on location. They’re looking for something near a beach, a winery, a national park, or a small town, and they’ll likely start their search with phrases like “family-friendly holiday house in Victor Harbor” or “group accommodation near McLaren Vale.”
Local SEO helps your property appear in those searches before they see big booking platforms or competitors. Done well, it gives you more visibility, more direct bookings, and more control over your customer journey (not to mention fewer commission fees).
Here’s how we help you put it into action:
Targeting geo-specific keywords
We include location-specific phrases on your website depending on where your holiday rental is situated, for example, “luxury accommodation in Adelaide Hills” or “weekend getaway in the Fleurieu Peninsula”, to match what real people are searching for.
Consistent NAP details (Name, Address, Phone)
Your contact info must be exactly the same across your website, Google Business Profile, and local directories. Consistency builds trust with Google and improves your chances of appearing in the local map listings.
Encouraging guest reviews & engagement on Google
The more reviews you have, especially recent, positive ones, the better your chances of standing out in local search results. We guide you on how to ask for reviews, respond to them, and keep your Google Business Profile active and attractive.
Local partnerships & backlinks
Getting links from local tourism websites, travel blogs, and business directories signals to Google that your accommodation is a relevant local player. We’ll help you identify opportunities to build those connections and improve your website’s authority.
Accommodation website design FAQ for holiday rentals, Airbnb’s, and luxury accommodation
display none
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Why do I need a dedicated website if I already use Airbnb or booking platforms?
While third-party platforms are great for exposure, they also take a commission and control the customer experience. A dedicated website gives you full ownership of your brand, helps you build trust, and allows for direct bookings which means more profit and more control over communication.
How can a website help increase direct bookings?
A well-designed site provides all the information guests need, such as photos, amenities, availability, pricing, and nearby attractions, so they feel confident booking directly. We also embed booking systems when needed for integrated direct booking experiences.
What’s the difference between a standard website and one built specifically for accommodations?
Accommodation websites need to showcase both the property and the type of experience the guests will have. That means photo galleries, real-time availability, location highlights, and instant booking options; all designed with guest decision-making in mind. A generic website template won’t cover all of that.
How important is mobile responsiveness for my website?
ery. Most guests browse and book accommodation on their phones. Your website needs to look and function perfectly on all devices. A mobile-friendly design helps reduce bounce rates and increases the likelihood of bookings.
What images work best for an accommodation website?
Authentic, high-resolution photos of your actual property are essential. Guests want to see real rooms, views, and spaces, not generic stock images. We’ll guide you on what types of images to include, even if you’re taking them yourself.
Can I manage my website content myself after it’s built?
Yes! We build on WordPress, which is easy to use. We’ll show you how to make changes to your text, swap out images, add seasonal offers, or update local recommendations, all without needing any technical expertise.
Will my site be optimised for Google searches?
Absolutely. We write and structure your content with local SEO in mind targeting the phrases that are important for your accommodation. This helps your site appear in local search results and attract the right guests.
Can I feature local attractions or things to do?
Yes, and you should. We can create a local guide or highlight section on your site. Not only does it help guests plan their stay, but it also improves your SEO and positions your property as part of the overall experience.
How long does it take to build an accommodation website?
Typically, it takes 2–4 weeks, depending on how quickly we receive content (like images or booking system details). We manage the process from start to finish so it’s smooth, professional, and stress-free.
10 essential website design tips to attract more guests for your rental accommodation
Creating an effective website for your holiday rental accommodation, such as a charming B&B, a cozy Airbnb, or a luxurious holiday home, requires more than attractive visuals. It’s about delivering an outstanding user experience, in-depth information, and compelling reasons for visitors to book directly. Website Adelaide is your dedicated website designer, helping accommodation providers compete successfully by designing websites that capture interest, provide detailed information, and convert views into bookings. Here are ten essential tips for creating a standout accommodation website.
Read More
1. Use high-quality, authentic images
Guests base their booking decisions largely on visuals. It is often their first impression and a major deciding factor when comparing listings. Avoid over-edited or generic stock photography. Use authentic images at your property that reflect its true look and feel. Include multiple angles of bedrooms, bathrooms, the kitchen, outdoor spaces, and unique features. Highlight lifestyle moments like breakfast on the deck, cozy lounge areas, or scenic views to help potential guests picture themselves there. Ensure the images are high-resolution and optimised for fast loading to maintain performance.
2. Provide detailed property information
Vague descriptions leave guests uncertain, which leads to lost bookings. Be specific: include mattress sizes (e.g., queen, king), what kind of coffee maker is provided, what kitchen tools are available, and if basic pantry items are included. Include details on heating, cooling, outdoor furniture, kids’ items like high chairs or toys, and laundry facilities. For many guests, especially families, this information helps them prepare and pack and ensures they won’t be caught off guard. When expectations are met or exceeded, they’re more likely to leave a glowing review.
3. Clearly describe the amenities
Amenities are more than a checkbox; they’re decision-makers. List essential and extra amenities in a format that’s easy to skim. Include photos of key features like pools, spas, BBQs, or private balconies. Also include small comforts that set you apart, such as heated towel rails, blackout curtains, or luxury bath products. For accessibility, mention stair-free access or accessible bathrooms if applicable. This level of clarity builds confidence and helps match your property with guests’ specific needs.
4. Localise your content for effective SEO
Local SEO is a powerful tool to make your website stand out against large booking platforms or nearby rentals. Incorporate location-based keywords like “holiday rental in Barossa Valley” or “family-friendly accommodation near Glenelg Beach.” Write detailed descriptions of nearby cafes, nature walks, tourist attractions, and transport options. Guests are not just choosing a place to sleep; they want a total experience. Offering local recommendations makes your website more helpful, increases time on site, and positions your property as part of a complete getaway. On-page SEO elements, such as optimising images with descriptive alt text and using header tags (H1, H2, H3) to structure your content, are also important. Ensure that your website’s URLs are clean and descriptive and include relevant keywords where possible. Internal linking to other pages on your site can improve navigation and help search engines understand the structure of your website.
5. The importance of intuitive booking process
A clunky booking process will cause drop-offs. If you have a simple contact form, it needs to be visible on all the pages. If you are embedding a booking system, it should require as few steps as possible. Guests should be able to check availability, see real-time pricing (including any cleaning or service fees), and confirm bookings without confusion. Consider offering a rate guarantee to encourage direct bookings. Add trust indicators like secure payment badges and SSL certificates. Ensure confirmation emails are automatic, friendly, and informative, ideally with next steps and check-in guidance.
6. Cater content to your audience
Every property has a core audience. Are you a romantic escape for couples, a fun family base, or a remote retreat for digital nomads? Speak directly to that group in your website copy. Families appreciate the detail on safety and space; luxury travellers look for exclusivity, comfort, and curated experiences. Use testimonials, tone of voice, and visual design that align with your audience. If you have several audience types, create separate pages or booking categories to cater to their needs while maintaining clarity.
7. Showcase guest reviews and testimonials
Social proof builds trust faster than almost anything else. Highlight real guest reviews with names and dates, ideally accompanied by a photo of the guest or the part of your accommodation they mentioned. Feature testimonials that reflect different stays, e.g., a family holiday, a couple’s weekend, or a group getaway. Consider integrating reviews from platforms like Google or Airbnb directly onto your site. Authentic, specific praise helps reinforce your brand and reassures potential guests by comparing multiple options.
8. Prioritise mobile responsiveness
A poor mobile experience can cost you bookings. 61% of travellers say they’re less likely to book with a brand that doesn’t get mobile right (Travelperk). That means your accommodation website must look great and work seamlessly on every screen size. Make sure menus are easy to use, buttons are large enough to tap, and forms and images resize correctly. Regular mobile testing is essential. Beyond user experience, Google also rewards mobile-optimised websites in search rankings. A smooth mobile journey builds trust and makes it easier for guests to book while they’re on the move.
9. Offer comprehensive local guides and recommendations
Help guests plan their entire experience by offering travel guides, blog-style posts, or a “Local Tips” page. Include sections on top restaurants, things to do, hidden gems, seasonal activities, and practical tips like local transport options. Use this to weave in more local keywords for SEO and establish your accommodation as part of the guest’s overall travel planning. Link to trusted local resources like the South Australian Tourism Commission or local areas such as https://fleurieupeninsula.com.au/
10. Display policies and essential documentation
Transparent communication around your policies prevents confusion and builds trust. Ensure cancellation policies, refund conditions, cleaning protocols, pet rules, and check-in/check-out procedures are easy to find and understand. A downloadable PDF or FAQs section can help. Displaying this information up front also appeals to corporate or cautious bookers who need clarity before confirming. This level of professionalism makes a strong impression and can be the deciding factor between your property and a less-prepared competitor.