Website redesign for Mount Barker Landscape Centre
Mount Barker Landscape & Adelaide Hills Wood Heating Centre
Mount Barker Landscape & Adelaide Hills Wood Heating Centre is an established family business providing landscaping supplies and wood heaters.
The previous website
Their previous website was underselling the business. When customers landed on their home page, their two businesses needed to be better visually integrated, and what they offered to customers needed to be clarified. It needed to be more intuitive that the business catered for homeowners and trade professionals, and the scope and scale of the operations was underselling itself.
With an extensive range of wood heaters and brands, the old website promote the breadth of their heater selections and professional expertise in this area. It lacked critical information that prospective customers would expect when browsing and ordering products online.
For many homeowners buying a contemporary wood heater, it’s essential to see it in situ and experience the fine details before buying online. Yet, their showroom with all the displays was not highlighted.
The new website design
The new website’s primary goal was to create a strong visual first impression to effectively communicate its offerings and the positive experience customers can expect when visiting the centre.
The new website solution delivers a visually compelling and understandable design with a clear value proposition for Mount Barker Landscape & Adelaide Hills Wood Heating Centre. It also conveys the scope and scale of the operations, what’s inside the showroom, and the large range of their landscape products with bulk buy ordering capabilities.
The website design structure now considers its two distinct target audiences: trade professionals and homeowners. One of the top sections aims to increase the number of visitors to their showroom of heaters, and one to showcase the business capabilities to trades professionals to deliver an extensive range of sand, cement, soils, mulches, firewood and much more.
The new website is now also utilising the eCommerce platform with a well-thought-out design and extended information for customers to improve the online shopping experience across all product categories.
It also features simplified and hassle-free online ordering, especially for trade professionals.
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Contact Website Adelaide for a quote to build a new website. If you have an old and tired looking website that is not working well, not responsive and you are looking for a fresh start, send me a note and I get back to you asap.