Website design and build for ABA for Change in Adelaide
New website design for Adelaide speech therapist company
Magnus , one of the owners of Applied Behavior Analyst and Language Pathology in Adelaide (ABA), contacted Website Adelaide to redesign their existing website with the purpose of getting the website to perform better through organic search ranking. Whilst the old website design was built in WordPress and did have an ok design, it was not built with search optimisation in mind.
The brief Website Adelaide got was simple. The new website needs to go beyond displaying nice imagery and brochures like text, so when someone is in need for speech pathology and related services, these search terms need to come up in organic searches.
By operating with in-home therapists rather than having a large office in Adelaide, it is even more important to come up in searches as there are no office based locations to promote.
Knowing that good performing search engine optimisation will take time and is a long term strategy, the work in this area can be divided up in on-page SEO and off-page SEO. Website Adelaide was tasked to optimise the new website for on-page SEO as the starting point.
Another key part of the brief was to redesign the website so it is easy to update. A website for speech pathologists and support to people with autism and related developmental delays have always new information to share so this was an important web design aspect that any changes can be done in-house.
The result is a much improved SEO optimised website, which is now technically correctly designed and built with specific key search words displayed across headings and text on the website.
What makes this website so special to Website Adelaide is that apart from the new fresh look and being SEO optimised, this is the second time this client trusted Website Adelaide to build one of his businesses a new website.