Business directories

by | Sep 14, 2021

Citations – Register your business on Online Directories

Submit your website – tell the world and the search engines like Google, that you exist! This is a very important part of being found on Google and SEO. SEO = an abbreviation of search engine optimisation

One major component in SEO is getting links from other websites to your website. There are many ways to build these links, such as:

  • Linking from social media
  • Participating in blogs
  • Writing press releases
  • Submitting your business website to online directories (also known as citations)

What are citations?

Citations are listings of your business information on online directories. These directories are like digital phone books where people search for businesses, services, or products.

Why citations matter for your website visibility

When your business is listed in these directories, it tells search engines like Google that you exist and are legitimate. This is crucial for improving your online visibility and ranking higher in search results.

How it works

Citations are crucial for a website and a business because they play a significant role in local search engine optimisation (SEO) and online visibility. Local citations are mentions of your business name, address, and phone number (NAP) on external websites like online directories, social platforms, and review sites. These citations validate the legitimacy and existence of your business, especially in local searches. They also contribute to your business’s overall online authority and trustworthiness, as search engines like Google use consistent and accurate citations to verify information about your business.

Additionally, citations are an essential component of the E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework used by Google to assess the quality and credibility of websites. By ensuring your business is listed accurately and consistently across reputable online directories, you can improve your local SEO efforts and enhance your business’s online reputation.

The role of citations

Submitting your business website to online directories, or citations, is an effective way to boost your online presence. This list below isn’t exhaustive, but it will give you a good start!

A practical tip

Submitting your business website to directories can be time-consuming. A manageable plan is to add your website to one directory per week.

Australian Directories considered to be top 25 for SEO (citations)