About Website Adelaide
Adelaide web design company with a focus on small businesses
Website Adelaide is a top-rated Adelaide website designer for small businesses and sole traders, with custom web design, copywriting and on-page SEO from day one.
Website Adelaide Established 2012
With 130+ five-star Google reviews and rated among Adelaide’s top three web designers for eight consecutive years from 2018 to 2025 by Three Best Rated, Website Adelaide is a trusted choice for small businesses who want a website built properly from the start.
Website Adelaide loves working with small businesses.
Our clients are based in Adelaide CBD, Adelaide metropolitan areas, Fleurieu Peninsula, Kangaroo Island, Yorke Peninsula, Eyre Peninsula, and regional areas of South Australia.
Since 2012, we have built over 500 websites across more than 75 different professions, industry sectors and categories. We work across a wide range of Adelaide industries, including tradies, trades and construction, coaches, consultants and counsellors, accommodation and holiday rentals, tourism, allied health including physiotherapy and chiropractic, dental, engineering, NDIS providers, professional services, smaller manufacturing and assembly companies, and ecommerce.
Our clients range from solo entrepreneurs and start-ups to well-established small businesses who want an Adelaide website company to help build a custom-built website that stands out online and supports their growth aspirations.
Browse our portfolio and use the industry filters to find websites we have built for businesses similar to yours. View our portfolio
500+
130+
five-star Google reviews from Adelaide small businesses
8
Blending web design and SEO for small business success
Since the start, our edge has been to create search engine-friendly and easy-to-use websites that focus on enhancing online visibility for small businesses. The Website Adelaide brand is known for building high-performing websites that combine effective web design with well-written copy that applies on-page SEO principles. As we know the importance of structured and valuable content alongside web design to perform in search engines, these elements have become inseparable in our web design service offerings over time.
Find out more about website pricing and how we work and how design, copywriting, and on-page SEO come together from the start of every project.
The website team
Meet the team
Website Adelaide is a small, owner-operated business. When you work with us, you work directly with the people who built the company. We don’t outsource website design and content development abroad. We do this ourselves.
J
Jarka — Founder, web designer
Web design · WordPress · Divi · On-page SEO
The story behind Website Adelaide
Jarka founded Website Adelaide in 2012 after more than a decade in web development, including time as part of the team that built one of Scandinavia’s largest health website at that time. That experience gave her a deep grounding in how websites are built technically, how they need to function across devices, and what it actually takes to make a website visible in search.
When she moved to Adelaide and launched Website Adelaide, she faced the same challenge many of her clients face today. For the first six months, the business was effectively invisible on Google. With no advertising budget, she relied entirely on organic traffic and invested everything she had into understanding SEO from the ground up. That experience, building visibility from zero through consistent, strategic effort is something she carries into every website she builds.
Jarka designs and builds every website personally. With a focus on WordPress websites and specialising in the Divi theme, she is passionate about creating websites that have a modern look and feel, are technically sound, properly work across all devices, and are built with on-page SEO integrated from the start rather than added as an afterthought.
She is deeply passionate about on-page SEO and what it takes to build a website that performs well in search from day one. Staying current in a fast-evolving field is something she takes seriously, and that knowledge informs every structural and design decision she makes.
For small business clients, she focuses on creating websites that are easy to manage and built with as few plugins as possible and without requiring coding knowledge, so business owners can make updates themselves when they need to.
Learn more about our web design, redesign, ecommerce services.
M
Mikael — Co-owner, website strategy and communication
Strategy · Communication · Copywriting · Content
Building strategic foundations
Mikael brings over 25 years of senior marketing experience across global, international and Australian businesses, including work at General Manager and European Marketing Director level. He now applies that strategic thinking directly to the small businesses Website Adelaide works with every day.
Mikael works with clients to shape the strategic foundation of the website before the build begins, clarifying what the business offers, who its ideal customers are, how those customers make decisions, and how the business should be positioned to win their attention and trust. He develops the website communication strategy and leads the content and copywriting work, ensuring that what the website says is as considered as how it looks.
He keeps a close eye on how SEO continues to evolve, including how AI-driven search platforms are changing what good on-page SEO looks like, and brings that strategic perspective to every project. You can read more about how we approach this in our guide to SEO, AEO and GEO for small businesses.
His background means that Website Adelaide brings a level of strategic thinking to small business website projects that is usually reserved for much larger organisations. The principles of strategy do not change with the size of the business, only the scale does.
Find out more about our approach to website strategy and website copywriting.
Why we love what we do
Working with small business owners is truly inspiring. Everything from solo entrepreneurs to start-ups and established small businesses all have a big vision to grow, and we love being part of the journey.
We know that a well-performing website can bring so much to their businesses. Building a scalable, comprehensive website over time has so much potential for improving its visibility online, reaching new customers, enhancing customer interactions, and becoming a platform for education and sharing ideas.
Many of our clients come back to us as their business grows. Some return to expand their website with new service pages, new locations, or ongoing on-page SEO work as their online presence develops over time. Others are Adelaide business owners who manage more than one business and choose to work with us across their entire portfolio. That kind of ongoing relationship is something we genuinely value. It means we get to see the results of the work compound over time, and we get to grow alongside the businesses we build for.
It is special to see how business owners’ ideas take shape and know that we created their websites as part of making their vision come alive.
Seeing growth happen
It is equally rewarding for us to stay connected after the website is live and watch the business grow and evolve. One of the most fulfilling parts of our work is hearing from business owners who tell us their website has helped them grow so much that they have had to hire more staff, or expand their services, or introduce a new product range on the back of their initial core product idea.
What keeps us passionate
Seeing their hard work pay off and knowing we played a small part in their success is what keeps us passionate about what we do. Every business we work with has a story, and every website we build is part of making that story visible to the right people at the right time.
What sets us apart
Website Adelaide is not a large website agency, and we do not work like one. Every project is handled personally by the owners, with genuine attention to the strategy behind the website before any design decisions are made.
We believe that on-page SEO, copywriting, and web design need to be developed together from the start, and being a small company, our advantage is that we do not need to handle things in silos or hand things over in sequence. Our integrated approach is what produces websites that communicate clearly, generally perform well in search, and support business growth over time.
Read more of our client reviews or explore who we help to see if your industry is one we work in regularly.
Ready to talk about your website?
If you are starting from scratch or considering a rebuild, we would love to hear about your business and what you are trying to achieve.