
National Railway Museum
The National Railway Museum had a large amount of existing information and several very different audiences, including families, schools, researchers, members and supporters.
The challenge was not simply adding more content. It was reorganising the website so each audience could reach the information most relevant to them.
We retained useful existing material, developed substantial new content and structured the site around visits, education, research, membership and support. Venue hire, retail, donations and bequests were also incorporated without losing the museum’s core heritage purpose.
This project reinforced how important audience pathways become when one organisation serves people with very different reasons for visiting.
View National Railway Museum website ↗
