SEO checklist for small business websites

Do the right things, and the only way is up in Google

 How to be found on Google – SEO on your website


Checklist of very important factors regarding SEO on your website

On-page SEO are factors that effects your rating in a search with Google, Bing, Yahoo and other search engines. They are things that you have control over and can easily be adjusted to perfection for your business. They are the first things you should think about before going any further and working on other SEO factors. After your website is SEO optimised,  you can move on to what is referred to as off-page SEO, search engine optimisation outside of your website. A huge part of off-page SEO is about linking to your website.

I regularly work with my clients and help them with SEO on their website. Some of the bullet points you might need to go into the coding of the website. However, many websites are built in systems where you can easily add those details yourself, for example  WordPress and Joomla.

How to be found on Google checklist

  1. What are your keywords? – It is very crucial to have determined your keywords for your business and they are to be used in the important areas.
  2. What words are people using when they search for your services? Are you using the same words on your website? Or are you using special terms that are not so common?
  3. Have a keyword phrase that is easy to repeat and use. This is also useful when writing things on social media and other websites and linking to your website.
  4. Title tags on each page. This is one of the most important places to have a keyword. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning. Title tag is in the codes but often shown in CMS so you can fill it in. The search engines will only read 65 characters and therefore it is recommended to keep it as close to 65 as possible.
  5. Meta description on each page. Very important to use good keywords but they also need to be present in the copy of that particular page. Meta description is in the codes but can often be shown in CMS so you can fill it in.
  6. Minimum words on each page – 500 words! Under 500 words on each page is not recommended, and some SEO experts say there should be at least 300 words of text on the page. If you have less words than that, you are taking the risk of that particular page not getting anywhere in Google.
  7. The text / copy of the page needs to be original content and not taken from another page / website.
  8. A perfect page also have the keywords appears in the first paragraph of the copy.
  9. Keyword density – should be around 1-3 % and no keyword stuffing. Use words associated with your keywords and surround your keywords with the relevant words.
  10. Keyword (and synonyms) should be used other times throughout the page and not only in the target areas.
  11. Headings and subheadings on every page and preferably good words or keywords. But beware that your page have the actual words in the text that you create a heading for. Headings are very important for the search engines, and the headings need to be coded with H1 and up, H2, H3 and so on. First, H1 is the most important. Watch for headings just using codes for being bold and colored, they will not be read as a heading by Google and the search engines. Sometimes headings can be made with an image as well to look more interesting, but these are very bad for SEO.
  12. Bold text in relevant and some places for keywords in the copy/text of your website.
  13. Pictures, names of the picture, the folder name, and the alt tags and the title tags for the images. Most of this is found in the coding but you can usually also submit this in the different website building systems.
  14. Ideally, your URL for each page contain good and relevant keywords and not just “about us” or similar. Good keyword rich and relevant link is for example:
  15. Links between the pages in your website and link the important words, keywords. (make sure they are relevant to the landing page). Do not link words like “click here” or “see gallery” unless you absolutely have to. These links does not help your SEO!
  16. Site map for the website to help the search engines register all your pages.


I am very happy to help you with this! After optimising the website I will add your website to Google Analytics and place the code on your website in order for it to work, and you can start monitoring the effects it has. I will also provide you with a SEO report and analysis where you will be able to see what the next steps are for your website’s SEO or “How to be found on Google”. Contact me, Jaroslava Vagner Svensson for Website Adelaide now for a quote.



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