Marketing Consultant Adelaide

Mikael Svensson has held senior corporate and international marketing positions for over 20 years. As he wanted to change his career direction, and to work independently as a strategic marketing consultant, he knew that a well performing website in the search engines would be a critical part of building long-term success to attract prospective customers.

The website goals where clear. Ending up on first page on Google and Bing with selected keywords within 12 months, while not spending any money on Google AdWords. This should be done by embracing the expert advice from Website Adelaide.

In order for his website to rank on Google or Bing over time, he accepted that building a high-performing website is so much more than creating great design, look and feel. The website needs to be combined with SEO, Search Engine Optimisation from start, and this couldn’t be an afterthought.

Strategic Marketing Consultant

A keyword selection is not done on a whim, it is based on solid research. One of the main question Website Adelaide had “What is the market you want to compete in”? The market for marketing consultants in Australia is large and is made up of many different segments. There are global marketing firms, there are the local leading marketing agencies, there are specialist digital marketing companies, and there is large number of marketing consultants and marketing outsourcing companies. All competing to be on the first page with relevant marketing keywords.
So, the question is How does marketingvaluecreation.com.au compete? The answer was simple; You don’t need to compete with them all! You only need to compete with your competitor in specific areas or locations, where selective keyword will be associated with his marketing services offers. Think of this as selecting a distinct target market, with a unique differentiation.

Website Adelaide suggested a few essential keywords, for example Adelaide marketing services, that became fundamental when writing the content.

No matter how much content you write, it needs to be relevant. Whilst it maybe broad, you need to go into depth and be narrow with some of it. If so, Google will see this as a signal that you are a specialist in your area and will therefore provide better chances to rank better.

With an additional list of areas to cover, the website Marketing Value Creation was successfully launched for this marketing firm in Adelaide.

And six months later, the goal has been reached. The website is ranking on the first page for both Google and Bing searches for the selected keyword phrase.

Website Design Project: BK Electronics – eCommerce + Quote System (Adelaide)

This WordPress website design project was built using WooCommerce and includes a custom request‑a‑quote system on product pages for BK Electronics, a specialist electronics supplier serving Adelaide and beyond.

The site showcases a broad range of electronics products, with a shop structure that allows visitors to browse categories and view detailed product information. Instead of a standard cart checkout, many products feature a quote request form, enabling customers to enquire about pricing, availability or bulk orders directly — which suits the client’s business model and helps streamline enquiries.

Designed with responsiveness in mind, the site performs well on desktop, tablet and mobile devices. Clear product layouts, supporting imagery, and a structured navigation experience help users engage with the offerings confidently. The quote system adds flexibility for customers while keeping the interaction simple and accessible.

This project demonstrates how a WooCommerce website with a custom quote workflow can support an Adelaide electronics business, providing a professional online presence that balances product visibility with functional enquiry handling.

Website Design Project: Borehole & Wireline – Water Well Drilling Services (Adelaide)

This WordPress website design project was built using Divi for Borehole & Wireline, a specialist water well drilling and bore servicing business operating in Adelaide and regional South Australia. The site presents the company’s core services — including deep drilling, pump installations, well servicing and maintenance — in a clear, well‑structured layout that helps visitors understand offerings and get in touch for quotes and enquiries.

The responsive design ensures that the site works smoothly on desktop, tablet and mobile devices, giving local clients and regional customers easy access to service details wherever they are. High‑quality imagery paired with concise service descriptions helps communicate the practical nature of the work, while contact forms make it easy for visitors to submit enquiries or request a consultation.

This project demonstrates how a WordPress and Divi website design can help an Adelaide trades and services business present specialised technical services professionally, strengthen online visibility, and support user engagement with accessible information and navigation.

Rebuilding a website with on-page SEO in mind

Wills-Direct is an Estate Planning Lawyers business in Adelaide that offers home visits across Adelaide. When Katrina (the Principal) contacted me, she had already bought a domain name and hosting package with one of the major hosting companies. She had also purchased a website design package from them and was very unhappy with it.

I had the task of rebuilding it with the same colour the but with a modern design and ensuring it works on all devices.

We moved hosting and the domain name over to my preferred hosting.  I rebuilt the website using WordPress and Divi theme.

Divi theme is an extremely flexible theme allowing me to work fast and design almost whatever the client has in mind. I created a new home page suggestion that is classy and modern, highlighting the key content and providing a trustworthy appeal.

All ten pages are creating using good on-page SEO. Each page has the desired lengthy word count and is keyword focused and informative, all of which Google appreciates.

Today, the website has been up and running for a few months, and I am thrilled to see that Wills-Direct appears on the first page of Google when searching for “wills Adelaide”. That is an incredible result for a very competing keyword phrase like that.

Ivan from IJ Driving Training came to Website Adelaide wanting a complete solution for a website and took the multipge ‘Done for Me’ package.  The ‘Done for Me’ package price includes domain registration, hosting, content writing and design and build of the website.  Ivan was setting up a driver school in Adelaide’s southern suburbs and wanted a funky design to appeal to a young ‘cool’ audience.  Colette Chorley Creative Content and Marketing interviewed Ivan to create the content for the pages in an easy to understand, easy going style.

IJ Driver Trainer’s website

• Responsive – automatically adjusts its size for optimum viewing on phones, tablets laps etc.
• Word Press – fully flexible website that you can edit yourself and add on pages/blogs etc as your business grows
• Multiple call us now buttons
• Contact us forms
• Links to Federal Governments Keys2Drive website to register for a free driving lesson
• Hosting comes with multiple email addresses

Website design package with copy writing services

Scott Timperon the owner of True Wealth Consulting so was impressed with the website we rebuilt for his wife, that he came to us for a website for his expanding business.  He selected a ‘Done for Me’ package so Website Adelaide took care of everything – hosting the website, building the website and creating the content through Colette Chorley Creative Content and Marketing.

Website Adelaide built a fully flexible, WordPress website for Scott, in a clean and contemporary style which he loved! Colette Chorley crafted the story of his journey and created the content for his pages.  He was so delighted with the content from Colette that he calls her a ‘wordsmith’ –  she has a real talent at capturing the essence of a business and communicating this through the story and content on the page.