Ecommerce website design for Furniture Design Australia

The previous websites

Furniture Design Australia is a family-owned business established in Adelaide in 1993. Since its beginning, it has been committed to crafting and designing beautiful timber furniture. As their business grew, they continued developing new furniture ideas and designs to provide contemporary elegance for Australian homes.

Furniture Design Australia has gone through a few iterations of websites in the last few years. Their first website had limited information and imagery and did not showcase their skilled craft or unique design style. Their second website attempted to sell their furniture products online through an e-commerce website. However, it was not set up to use any ecommerce functionalities and instead used enquiry forms while removing most of the previous content and imagery. The previous websites had limited traffic.

The new web design

We established some early goals with the new website at the project’s beginning. First, we needed to create a strong visual first impression and re-positioning Furniture Design Australia, now bringing “Inspirational furniture design for modern dining spaces”. And making sure that the new website’s feel and look match the core values of their brand and focus of their business.

As they have two main furniture collections, it was essential to balance featuring both collections and using a selection of existing imagery to showcase the beautiful and contemporary design for both. 

As Furniture Design Australia has its modern showroom at Anzac Highway in Adelaide, the area a go-to destination for furniture shoppers, it was essential to feature the showroom upfront, the location, and what to expect if you are a prospective visitor. From the outside, they have a modest entry; however, coming inside, they have a large, spacious, contemporary showroom with unique floor stock.

Hence, the new website features an in-store video and their location to ensure furniture shoppers make this a natural stop on Anzac Highway when buying dining tables, dining chairs, stools, and other complementary furniture for dining spaces.  

Finally, a clear goal with the new website was to transition into a trustworthy online shop, using the e-commerce platforms’ capabilities and making it easy for customers to buy online, with clear product pages, descriptions, and critical information. 

The new online shop aims to eventually feature 100% of Furniture Design Australia’s products, and the launch of the new website marks the start of a new journey to provide a better online shopping experience, supported by their modern showroom where customers can first-hand experience their beautiful furniture design.

The previous website

Their previous website was underselling the business. When customers landed on their home page, their two businesses needed to be better visually integrated, and what they offered to customers needed to be clarified. It needed to be more intuitive that the business catered for homeowners and trade professionals, and the scope and scale of the operations was underselling itself.

With an extensive range of wood heaters and brands, the old website promote the breadth of their heater selections and professional expertise in this area. It lacked critical information that prospective customers would expect when browsing and ordering products online.

For many homeowners buying a contemporary wood heater, it’s essential to see it in situ and experience the fine details before buying online. Yet, their showroom with all the displays was not highlighted.  

The new website design

The new website’s primary goal was to create a strong visual first impression to effectively communicate its offerings and the positive experience customers can expect when visiting the centre.

The new website solution delivers a visually compelling and understandable design with a clear value proposition for Mount Barker Landscape & Adelaide Hills Wood Heating Centre. It also conveys the scope and scale of the operations, what’s inside the showroom, and the large range of their landscape products with bulk buy ordering capabilities.

The website design structure now considers its two distinct target audiences: trade professionals and homeowners. One of the top sections aims to increase the number of visitors to their showroom of heaters, and one to showcase the business capabilities to trades professionals to deliver an extensive range of sand, cement, soils, mulches, firewood and much more.

The new website is now also utilising the eCommerce platform with a well-thought-out design and extended information for customers to improve the online shopping experience across all product categories.

It also features simplified and hassle-free online ordering, especially for trade professionals.

Mount Barker Landscape & Adelaide Hills Wood Heating Centre

Mount Barker Landscape & Adelaide Hills Wood Heating Centre is an established family business providing landscaping supplies and wood heaters.

The previous website

Their previous website was underselling the business. When customers landed on their home page, their two businesses needed to be better visually integrated, and what they offered to customers needed to be clarified. It needed to be more intuitive that the business catered for homeowners and trade professionals, and the scope and scale of the operations was underselling itself.

With an extensive range of wood heaters and brands, the old website promote the breadth of their heater selections and professional expertise in this area. It lacked critical information that prospective customers would expect when browsing and ordering products online.

For many homeowners buying a contemporary wood heater, it’s essential to see it in situ and experience the fine details before buying online. Yet, their showroom with all the displays was not highlighted.

The new website design

The new website’s primary goal was to create a strong visual first impression to effectively communicate its offerings and the positive experience customers can expect when visiting the centre.

The new website solution delivers a visually compelling and understandable design with a clear value proposition for Mount Barker Landscape & Adelaide Hills Wood Heating Centre. It also conveys the scope and scale of the operations, what’s inside the showroom, and the large range of their landscape products with bulk buy ordering capabilities.

The website design structure now considers its two distinct target audiences: trade professionals and homeowners. One of the top sections aims to increase the number of visitors to their showroom of heaters, and one to showcase the business capabilities to trades professionals to deliver an extensive range of sand, cement, soils, mulches, firewood and much more.

The new website is now also utilising the eCommerce platform with a well-thought-out design and extended information for customers to improve the online shopping experience across all product categories.

It also features simplified and hassle-free online ordering, especially for trade professionals.

Adaptive clothing for elderly and people with special needs

Sestra Care offers adaptive clothing and accessories (for example, bibs for adults and sippy cup lids) for individuals living with disability and the elderly in aged care in home care or nursing homes.

Adina, the owner of Sestra Care, had many problems with the website when she was recommended to talk about the issues and worries to Website Adelaide. The eCommerce store was not functioning, the website was loading extremely slow, and she was nowhere to be found on a Google search.

After a discovery meeting and logging in to the website, I found many issues that were all easy identify but required almost a rebuild of pages. She had been advised by several in the field that she should have the website rebuilt in Shopify and that all the problems were related to WordPress and Woocommerce.

The benefits of using woocommerce for your online store: trusted by 5+ million online stores

More than 30% of all online shops are built with Woocommerce + WordPress. This is a solid and fantastic combination for a robust and very trustworthy system for any sized eCommerce website.

Adina decided to hire me to solve the main issues. After only a few days, she could see that the website was fast, eCommerce and payment were working smoothly, and there were no significant issues anymore.

Optimising for Search: The importance of on-page SEO

The remarkable result convinced her to keep letting me work on all pages and redesign them to approve the SEO (search engine optimisation).

When the new design and structure was launched in December, she sold the same number of products as she had the whole year.

4 months after the relaunch, her top keywords have gone from being ranked “not in the top 100” to page 1 to 5 of Google searches.

Adaptive Clothing Shirts for those with special needs

Adaptive clothing by Sestra Care offers a product range specifically designed for those adapting to new lifestyle needs. Sestra Care seeks to enable individuals to continue living with dignity while they may still require care.

Sestra Care, based in Adelaide, Australia, provides adaptive clothing and accessories to meet the unique needs of the elderly and individuals with disabilities. Our open-back design shirt options for women and men, as well as bibs for adults and silicone cup lids, are designed to aid those living in a home or hospital setting or dealing with diseases affecting their mobility.

Ecommerce website design and construction

Micky Barlow – Artist eCommerce Website

This eCommerce website was built on WordPress using WooCommerce and Divi for Micky Barlow, a talented Australian artist who specialises in expressive, contemporary work. The site showcases Micky’s art beautifully and makes it easy for visitors to explore and purchase original pieces, prints and creative works online.

With a focus on clean presentation and visual impact, the shop layout highlights artwork up front, letting the pieces speak for themselves while still supporting smooth browsing and checkout. Product pages are designed to give thoughtful space to images and details, so people can feel confident when choosing their favourite pieces. The site also includes clear navigation, artist bio, and easy contact options.

Built to support the creative process and online sales, the website provides a solid foundation for Micky to grow the online art shop over time, updating collections and offering new works as they become available. It’s a great example of how a well-structured WordPress ecommerce site can help an artist reach a wider audience while keeping the focus on the work itself.

Large ecommerce website

Website Design Project: The Storage Online Shop – eCommerce Website (Adelaide)

This WordPress eCommerce website design project was built using Divi for The Storage Online Shop, a local Adelaide business supplying storage solutions to customers across Australia. The site has been running for around eight years and continues to grow, with the client regularly updating products, prices, and promotions.

Designed to handle a large and expanding product catalog, the website features easy-to-use filters, product categories, and high-quality images so customers can quickly find the storage solutions they need. The responsive layout ensures a smooth experience across desktop, tablet, and mobile devices, while the user-friendly eCommerce functionality supports browsing, enquiries, and online purchases nationwide.

This project demonstrates how a WordPress and Divi eCommerce website can support a local Adelaide business with national reach, providing a scalable, professional, and visually appealing online store that the client can manage efficiently on an ongoing basis.

Ecommerce website design with a large number of products and categories

Website Design Project: Picasso Art – eCommerce Art & Decor Store (Adelaide)

This WordPress eCommerce website design project was built using Divi for Picasso Art, a local Adelaide business offering a wide range of art, home décor and gift products through an online store. The website presents products clearly and attractively, making it easy for visitors to browse categories, explore individual items, and make purchases online.

Designed to handle a growing product catalogue, the site features intuitive navigation, organised product categories, and high-quality imagery that highlights the look and feel of each item. The responsive layout works smoothly across desktop, tablet and mobile devices, ensuring a great experience for shoppers no matter how they browse.

The eCommerce setup supports product filtering, search, cart and checkout functions, allowing customers across Australia to find and purchase art and décor items with confidence. This project demonstrates how a WordPress and Divi eCommerce website can give a local Adelaide business a professional, scalable online store with room to grow and adapt as the product range expands.

Website design for Australian Opal Mines

Website Design Project: Australian Opal Mines – eCommerce Website (Adelaide)

This WordPress eCommerce website design project was built using Divi for Australian Opal Mines, a well-established online retailer of opals and gemstones based in Adelaide. The site has been running for several years and features a large, constantly updated product catalog, with the client adding new stock almost daily.

Designed to handle hundreds of products, the layout ensures visitors can browse opals by type, size, and quality, with high-resolution imagery showcasing the intricate beauty of each gemstone. Product pages, filters, and clear navigation make it easy for collectors, jewellery makers, and enthusiasts to find exactly what they’re looking for. The responsive design guarantees the site works seamlessly on desktop, tablet, and mobile devices, while a user-friendly eCommerce setup ensures smooth browsing, enquiry, and purchase processes.

This project highlights how a WordPress and Divi eCommerce website can support a large, dynamic online store, giving the client full control over updates and inventory while presenting a professional, visually appealing shopping experience.

Course booking website built with WordPress and Woocommerce

The FCTA – Flexible Construction Training & Assessment website was built in WordPress with Divi to showcase this Adelaide-based training business and its wide range of construction and trade courses. Originally set up with a WooCommerce-style booking system for course enrolments, the site now presents courses by request, giving clear information on each program while allowing prospective students to easily inquire and enrol. 

Course content was provided by the client and continues to be updated as programs evolve. The website includes individual pages for each course, an overview of offerings, and structured information that helps visitors understand pathways from pre-apprenticeship programs to Certificate III qualifications in areas such as bricklaying, plastering, tiling, stonemasonry, and heritage trade skills.

The design focuses on clarity and usability, making it simple for users to explore courses, understand requirements, and make enquiries. The long-term goal was to create a flexible and reliable online presence that supports the business as it grows and adapts to changing enrolment methods. 

Melbourne Holistic Physiotherapy – Website Development & SEO

I have had the pleasure of working regularly with Vanessa Shribman, a highly experienced physiotherapist, on her website for Melbourne Holistic Physiotherapy. Vanessa, who previously owned Coast Yoga in Adelaide, now runs her practice in Melbourne, offering a comprehensive range of services, including yoga classes in Footscray.

The website I built for Melbourne Holistic Physiotherapy is informative and user-friendly, providing a clear presentation of Vanessa’s expertise in treating musculoskeletal issues, chronic pain, and injury recovery. The site also highlights her diverse range of services, from physiotherapy and osteopathy techniques to yoga, all designed to help clients achieve their health and wellness goals.

I have focused extensively on on-page SEO to ensure the website performs well in search results, and the results have been very positive. The website ranks highly for key search terms in Melbourne, helping Vanessa reach more clients and grow her business.

Whether in Adelaide or Melbourne, Vanessa’s dedication to holistic, personalised care continues to shine through, and I’m proud to support her online presence with ongoing work.

Website Design Project: BK Electronics – eCommerce + Quote System (Adelaide)

This WordPress website design project was built using WooCommerce and includes a custom request‑a‑quote system on product pages for BK Electronics, a specialist electronics supplier serving Adelaide and beyond.

The site showcases a broad range of electronics products, with a shop structure that allows visitors to browse categories and view detailed product information. Instead of a standard cart checkout, many products feature a quote request form, enabling customers to enquire about pricing, availability or bulk orders directly — which suits the client’s business model and helps streamline enquiries.

Designed with responsiveness in mind, the site performs well on desktop, tablet and mobile devices. Clear product layouts, supporting imagery, and a structured navigation experience help users engage with the offerings confidently. The quote system adds flexibility for customers while keeping the interaction simple and accessible.

This project demonstrates how a WooCommerce website with a custom quote workflow can support an Adelaide electronics business, providing a professional online presence that balances product visibility with functional enquiry handling.